Kylie Jenner’s lip kits have officially reached sneaker head-level obsession

Kylie Jenner’s lip kits are to makeup obsessives what Jordans are to sneaker heads: Worth lining up for. And in the same way that the right shoe can make your outfit, Kylie’s powdery formulas have a way of defining your makeup look totally and completely (BTW, pairing your sneaks with your lipstick is totally a thing right now). Now, anytime a new product hits, in the same way that people line up for the latest kicks or refresh online until they go on sale, they likewise get up early or stay up late to land the latest Kylie Collections.

Happily, the perennially sold-out favorites, which now seemingly come in every hue on the spectrum are getting a new home at a San Francisco Pop Up. While the vegan line is known for its high-payoff formulas that lend themselves to the classic Kardashian look, I’m here to tell you that the formulas also feel ultra-fresh and pulled together with just a swipe of mascara and glossy skin feel. Don’t trust me? The San Fran location offers a chance to test out all of the formulas, including her latest collaboration with her mom: a power red lip.

And if last year’s New York pop-up is any indication, you’d better get there early, because the lines are going to be long. You know, in true lipstick-head fashion.

This is how her sister Kourtney Kardashian recovers between workouts and BTW, did you see her sister Kendall’s athleisure ponytail at the Met Gala?