6 Latinx-Owned Food Brands To Support With Your Dollars Right Now

As many people start their journey to become anti-racist consumers, food (which is part of a soon-to-be $811 billion-dollar industry) has to be part of the conversation. Yesterday, after Goya CEO Robert Unanue praised President Donald Trump, #Goyaway begin trending on social media as people pledged to boycott Goya and spend their dollars elsewhere. If you’re among them, there are a number of Latinx food brands you can support with your dollars instead.

Below, you’ll find a delicious mix of hot sauces, beans, tostadas, and more delicious ingredients that will yield hundreds of healthy recipes that you can feel good about eating. If you have existing Goya products, remember not to throw them away. An estimated 72 billion pounds of food is wasted each year, so make sure to donate it to your local food bank or eat what you have before you move on from Goya for good.

Latinx-owned food brands you need in your pantry and fridge

1. Siete Family Foods

Siete Family Foods is owned by a Mexican-American family in South Texas (co-founded by Well+Good Changemaker Veronica Garza), and every one of its products is more delicious than the last. The company’s tortillas, chips, hot sauces, dips, and sauces are all grain-free (and thus perfect for the gluten-free folks in your life).

2. Loisa Comida Real

“Latin flavors had been held hostage by artificial ingredients, MSG, and unnecessary fillers for far too long. We craved change, and figured we weren’t the only ones wanting better,” write the Loisa Comida Real founders on their website. Along with sazon and adobo, the company sells easy-to-prep packets of rice and beans and rice and quinoa for your dining convenience.

3. Herdez

For all your sauce, salsa, and canned-good needs, look out for the brand Herdez. It’s also known as Mexico’s number-one salsa brand, so it’s definitely good stuff for chip-dipping.

4. El Machete

Chef Lesley Téllez, author of Eat Mexico: Recipes from Mexico City’s Streets, is a big fan of the LA-based brand’s hot sauces—and even brought a bottle to use on-set in a recent episode of Well+Good’s Cook With Us. The company, founded by Oscar Ochoa, also makes salsas, moles, and a variety of fresh foods. They don’t ship nationwide but if you live in Los Angeles, you can find these products at the Hollywood Farmer’s Market, or available for curbside pick-up.

How to use pineapple vinegar to make delicious tostadas:

5. Tajín

Think of Tajín as the ultra-flavorful spice blend that makes any salad, tray of roasted veggies, and even mixed drinks more interesting for your tastebuds. Chili lime seasoning blend, mild chili peppers, lime, and sea salt come together for a unique flavor profile.

6. Juanita’s Foods

“The legacy of Juanita’s is our love of all that is Mexican: our traditions, our culture, our family, and, above all, our food,” says the Juanita’s Foods Website. The brand’s products range from delicious nacho cheeses to pork chile verde to menudo (a traditional Mexican soup).

This post was published on July 10, 2020. It was updated on July 24, 2020.