This Fan-Favorite Retinol Cream Effectively Tightens Crepey Skin—And It’s 48% Off for Prime Day 2.0

Ask any dermatologist what their holy grail ingredient is, and they will likely tell you that it’s retinol. A form of vitamin A, retinol stimulates skin cell production and promotes collagen, keeping wrinkles and fine lines at arm’s length. Retinol can be found in eye creams, serums, and moisturizers, including LilyAna Naturals’ Retinol Cream, which is heavily discounted (48 percent off!) ahead of Amazon’s Prime Big Deal Days on October 10th and 11th. That means you can snag this $30 cream for only $16.

LilyAna Naturals, Retinol Cream — $16.00

Originally $30, now $16

What percentage of retinol is in LilyAna Naturals Retinol Cream?

Enriched with 2.5 percent retinol, this cream stimulates collagen synthesis. Collagen synthesis happens when the skin thickens, Deirdre Hooper, MD, a board-certified dermatologist based in Louisiana, previously told W+G. In turn, this process makes fine lines and wrinkles less visible (hooray). If you’re a first-time user of retinol, it’s important to note that some side effects like dryness and flaking may occur, so dermatologists recommend easing into it by using it every other day or every third day to start.

Other key ingredients

This cream is also a landmine for hydrators. Hydration is key when it comes to crepey-ness, because it helps the barrier retain elasticity and reduce the appearance of wrinkles. In LilyAna Naturals’ Retinol Cream, you’ll find shea butter and hyaluronic acid, both of which are humectants that draw water and moisture to the skin’s barrier. Another important ingredient? Vitamin E, which is an antioxidant that reduces inflammation. This all-star formulation works overtime to keep fine and crepey lines at bay.

What’s not inside? The formula is completely free of parabens, artificial fragrances, petroleum, phthalates, SLS, or SLES.

Does LilyAna retinol work?

Customers sure think so. LilyAna Naturals’ Retinol Cream is beloved by shoppers and gets all of the positive PR for making skin look less crepey, as well as toned and hydrated. Folks have dubbed  as one of the best moisturizers for mature skin, thanks to its double-whammy serving of hyaluronic acid and retinol. Plus, compared to a lot of other retinol creams on the market, LilyAna Naturals’  is a budget-friendly option—even before the Prime Big Deal Days discount.

Another notable feature of the product is the packaging. Stored in a pump applicator, the product is extremely easy to use (although some customers report having trouble with the pump over time). Just press down gently to dispense the cream and spread the thick, buttery formula across your face and neck. A little goes a long way, so this bottle will last you.

With scores of happy customers and a slew of powerful, effective ingredients, this is one Amazon Prime Big Deal Days item you’ll want to stock up on.