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In 2016, “Girl on Fire” singer and songwriter Alicia Keys went viral for giving up make-up on red carpets and public outings. The grammy-award winning singer admitted that she isn’t anti-makeup but doesn’t want to feel pressure to wear it, but through reworking her relationship with makeup, she developed her own skincare line.
Keys Soulcare, launched in 2020, features a variety of clean skincare, makeup, and body products. The products are transparently dermatologist-developed and cruelty-free, attributing their guidance to Board-certified dermatologist Dr. Renee Syder. Keys Soulcare pushes the idea of caring for your whole self through a complete body care experience, which includes your mental health.
The brand mission aligns with what Alicia has been singing about for years, uplifting your true self and harnessing your inner light. With many different offerings to peruse in the collection, Keys Soulcare includes ‘Soulcare benefits’ for each product—rather than solely pushing the physical benefits of each product such as brighter skin or reducing fine lines, they focus on how it will impact your body, spirit, mind, and connection. Each bottle features an affirmation for that particular product. The exfoliator reads “I am layered, complex, and divine,” while the facial cleanser says “I am devoted to this moment.”
According to the brand’s website, Keys said “Beauty is more about frequency and vibrations and energy and how you feel.” Keys Soulcare allows users to truly turn their skin-care routine into self-care, by taking a moment in a busy day to take in these affirmations and do something for yourself, inside and out.
Shop the best-selling Soulcare beauty products now.
Golden Face Cleanser with Manuka Honey, $22
It's Like Skin 2-in-1 Concealer + Tint, $28
Truly Becoming Multi-Benefit Peptide Serum for Fine Lines and Wrinkles, $38
Be Luminous Skin Exfoliating Powder with Lactic Acid, $25
Comforting Balm with Camellia Seed Oil, $12
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