In the three years since Augustinus Bader launched, the brand has established itself as one of the most innovative on the market. Dubbed “the best skin care in the world,” the formulas use epigenetic technology to catalyze cellular repair, leaving them healthier overall and helping to treat myriad skin issues from scarring to dullness. Now, Dr. Augustinus Bader is here to take over the hair-care industry with the launch of a five-product hair collection, which uses exactly the same tech as his skin care.

“Modern science has given us an improved understanding of cellular function,” says Dr. Bader, who initially developed his formulas to help with skin regeneration in burn victims. “With this information and our internal research, we only release products that bring real solutions to our customers.”

Enter: The hair-care line, which includes shampoo, conditioner, leave-in treatment, hair oil, and scalp serum. Each uses Dr. Bader’s proprietary Trigger Factor Complex 8 (TFC8) technology, a complex of natural amino acids, high-grade vitamins, and synthesized molecules that work together to support cellular renewal. TFC8 works with the body’s own cellular repair code by delivering active ingredients that control and influence the cells in a targeted manner, which changes the way they operate. Thanks to this tech, all of the products’ good-for-your-hair ingredients will be directed exactly to where they need to go, giving them the ability to perform optimally to leave your hair looking thicker, fuller, and healthier.

The best part about this line? The price point. Though Dr. Bader’s hero skin-care products cost nearly $300, these products all clock in at under $100, with four of the five products costing $55 or less. Though these prices are still a bit steep, the innovation you’re paying for is more than worth it. Learn more about each item and shop them below.

Shop the Augustinus Bader Hair Collection

Augustinus Bader The Shampoo — $55.00

The Shampoo gently cleanses hair while using TFC8 technology to promote hair growth, build strand strength, and boost volume and shine. In just one use, it will leave your hair feeling nourished from the inside out. It stimulates the follicle to promote new growth, reduce shedding, and leave strands looking and feeling thicker.

Augustinus Bader The Conditioner — $55.00

This formula pairs Dr. Bader’s epigenetic technology with oat kernel, watercress extract, and maca root extract, and the combination improves elasticity, promotes growth, and decreases breakage and shedding. It can be used for quick lather and rinse in the shower, or be left on as a deep conditioning treatment to dramatically boost hydration.

Augustinus Bader The Leave-In Hair Treatment — $50.00

Consider The Leave-In Hair Treatment the hair-ified version of Augustinus Bader’s most iconic skin-care product, The Cream. It’s formulated to undo the damage caused by over-styling and color processing while also protecting against future damage from heat and UV rays. It instantly hydrates, smoothes strands, boosts shine, blocks frizz, and strengthens hair without weighing it down

Augustinus Bader The Scalp Hair Oil — $48.00

The Scalp Hair Oil reduces breakage, deep conditions and seals split ends while also defending against heat, environmental pollutants, and more. Like the brand’s best-selling Face Oil, this product delivers a fusion of essential vitamins and innovative technology to instantly improve the look and feel of your hair.

Augustinus Bader The Scalp Treatment — $80.00

The Scalp Treatment is a supercharged serum that targets weak or thinning hair at the root. It calms irritation and clears blocked follicles to strengthen existing hair, reduce hair loss, and promote new growth. In clinical trials conducted by the brand, the treatment improved hair shaft thickness by 303 percent, hair strength by 77 percent, and hair count by 11 percent. With regular use, thicker, fuller strands are pretty much a given.

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