You don’t need a unicorn float to slay on Instagram this summer. Whether you’re lounging poolside or at the shore, all you need is a splashy beach towel to rack up the likes.
And hey, you’ll be using one anyway (gotta dry off after that SUP session, after all), so it might as well be pretty, right?
This season’s beach towel lineup is bringing all the right vibes—think vibrant colored prints, upgraded nautical stripes, and even, yes, avocado. Use it for your seaside workout, or hey, just embrace the beach bum lifestyle—while practicing safe sunning, of course.
Here are 11 of the coolest beach towels that are perfect for summer.
Get the look below
Soleil Stardial Round Beach Towel $79
Slowtide Blissed Out Beach Towel $55
Anthropologie Tasseled Stripes Beach Towel $68
AEO Jacquard Beach Towel $40
Mara Hoffman for Pendleton Towel $90
LEEMO Fruit 2 Beach Towel $38
John Robshaw Vaya Pink Beach Towel $50
Sunny Life Montauk Luxe Towel $50
Celebrate Summer Together Round Beach Towel $24.99
Ban.do All Around Giant Heart Beach Towel $75
Sonia Rykiel Paris Rue Saint Guillaume Beach Towel $200
Knowlita The Beach or Nowhere Cotton Towel $65
Need some last-minute vacation inspo? Check out these breathtaking weekend retreats and yoga destinations.
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