This year, innovation and social media collided in the best way. From game-changing skincare tools to lipsticks and blushes that flew off shelves faster than you could hit “add to cart,” these viral products didn’t just dominate our feeds—they earned a permanent spot in makeup bags and bathroom counters.
With TikTok setting the stage for beauty chatter and Instagram-worthy packaging turning heads, this year’s standout products weren’t just hyped—they delivered. Think: skincare devices that promise red carpet-worthy glow-ups, celebrity-endorsed lip colors that sold out within hours, and multitasking makeup essentials that blur the lines between beauty and self-expression.
These products had us scrolling, shopping, and raving, proving their worth in likes and shares, glowing retailer reviews, and word-of-mouth recommendations. Ahead, find our favorite viral beauty from 2024 that was worth every bit of the hype.
Glossier You Rêve Eau de Parfum — $78.00
Glossier You Rêve Eau de Parfum is one of the newest stars in Glossier’s iconic You fragrance lineup, which has been turning heads (and noses) since 2017. Featuring notes of buttercream, plum butter, and ambrox, this fresh take on a cult classic exceeded all expectations, with demand surging 50 percent higher than projected. On its October 3 launch day, it didn’t just make waves—it topped sales of every brand on Sephora’s website, solidifying its place as a 2024 staple.
Kitsch Satin Heatless Curling Set — $18.00
This heatless curler topped Amazon’s best-seller list for curlers in November, with over 150,000 units sold in a single month. To date, the brand reports an impressive 4.5 million heatless curlers sold globally. “This is a fun and budget-friendly option for anyone looking to avoid heat damage while still achieving curls or waves,” says celebrity hair colorist and stylist Temur Hamilton. “The satin material helps prevent friction damage, and it’s perfect for those who can prep their hair the night before and need a quick, no-hassle styling solution in the morning.”
Byoma Liptide Lip Mask — $12.00
High-shine lips dominated 2024, and there was no better way to achieve them than with BYOMA’s Liptide Lip Mask. Formulated with the brand’s signature Liptide Complex and peptides, it boosts cell activity and reduces trans-epidermal water loss, making it a must-have for Gen Z and Gen Alpha. The hype was undeniable—Ulta sold out of the lip mask within 24 hours of its exclusive launch in April. “The vibrant, cheerful packaging, universally flattering shine, and high-performance formula made me buy it instantly,” says celebrity makeup artist Sarah Lucero. “It’s easy to spot in my kit, and clients rave about the soft, smooth texture as a lip prep.”
Phlur Vanilla Skin Eau de Parfum — $100.00
Originally launched in October 2023 as a body mist, Vanilla Skin was such a hit that viral videos caused it to sell out five times, prompting consumers to practically beg for an Eau de Parfum version. The brand delivered in June, amassing a 25,000-person waitlist and ultimately becoming the largest Eau de Parfum debut for the brand, with most buyers purchasing travel and full-size versions. Since its summer release, Vanilla Skin EDP has matched the sales volume of its predecessor, the cult-favorite Missing Person.
Rhode Pocket Blush — $24.00
You can’t discuss viral beauty products without acknowledging Hailey Bieber’s undeniable influence on the industry. From her makeup tutorials, trend-setting manicures, and lip glazes with matching phone cases, she’s unstoppable. This year, Bieber’s Rhode Pocket Blush—a creamy stick formula available in six shades—became the talk of the beauty world, especially after she teased the launch in March by sharing lab samples on Instagram. It’s not just Gen Zers who are obsessed—makeup artists love it too. “Yes, it’s easy to blend, but what really sets it apart is the formula and finish, which I give a ten out of ten,” says Lucero.
Wonderskin Wonder Blading Lip Stain Masque — $19.00
With its playful peel-and-reveal application and vibrant, long-lasting color, it’s no wonder this lip stain has become a beauty must-have. In July, Wonderskin partnered with Chipotle to launch “Lipotle,” a custom green peelable lip stain in honor of National Avocado Day. The TikTok-famous product was an instant hit, with one selling every 15 seconds. “This is a fan favorite with all my followers,” says Lucero. “The Wonderskin peel-off lip stain stands out because it delivers flawless results both in person and on camera.”
Prada Blushing Care Lip Balm — $50.00
Prada’s Astral Pink lip balm skyrocketed to fame after its organic debut in Sabrina Carpenter’s “Please Please Please” music video. The viral moment caused it to sell out within six hours on Prada Beauty’s website and it didn’t stop there. The cult-favorite balm has sold out three more times at Sephora and is now the retailer’s number two SKU of the year. One thing is certain: with over 1 billion impressions, and 21.5 million views across social media platforms, this beauty staple is cementing its place in the spotlight.
Therabody Depuffing Wand — $151.00
The Depuffing Wand is the latest innovation from Therabody, following the success of the brand’s iconic launches like the award-winning TheraFace Pro and TheraFace Mask, which collectively boast over 33 beauty awards. Debuting in September, the Depuffing Wand quickly claimed the title of Sephora.com’s top-selling tool, sparking a social media frenzy. The Therabody’s Youtube channel tripled its engagement rate and gained over 4,000 followers in just 30 days. Adding to the buzz, Hailey Bieber featured the wand in her holiday gift guide, driving another 1,000 followers and beauty obsessives. “The delicate under-eye area can be more challenging to treat than other areas of the face,” says Nichelle Temple, an esthetician and owner of Inderma Studio. “But with consistent use, this can help to improve elasticity.”
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum — $6.00
For a lightweight, sensitive-skin-friendly formula, Temple, and skincare enthusiasts, recommend The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum. “Hyaluronic acid is an excellent choice for hydrating the skin,” she says. “It’s suitable for all skin types and works well for most people. The Ordinary offers it at such a fair price point, so it’s no surprise it’s so popular.” In February, the brand unveiled an updated version of the hero formula, originally launched in 2016. The new version, which boasts five forms of hyaluronic acid and a less tacky texture, has quickly become a best seller on Sephora.com.
Shark FlexFusion Air and Ceramic Styling System — $403.00
Building on the success of the Shark FlexStyle, the Shark FlexFusion Air and Ceramic Styling System introduced a wet or dry fusion brush for smooth blowouts with added volume, bounce, and shine. “The Shark FlexFusion is excellent for creating a variety of hairstyles, and it causes little to no heat damage compared to most traditional hot tools,” says Hamilton. “I love how it leaves the hair feeling soft and adds a beautiful shine.” The new styler hit this scene this fall, and garnered countless TikTok videos.
CurrentBody Skin LED Light Therapy Face Mask Series 2 — $469.00
This upgraded LED skincare device has become a viral sensation, with Google searches skyrocketing by over 5,000%. Its standout feature? A new 1072nm near-infrared wavelength that penetrates deeper into the skin compared to the older 830nm version, helping to reduce fine lines, wrinkles, and even out skin tone. The updated liquid silicone material ensures a more comfortable fit, making it a favorite among celebrities like Kim Kardashian, Lily Collins, Suki Waterhouse, and Naomi Watts. “LED therapy is a staple in my treatment room, and it’s so easy to incorporate into home care,” says Temple, also a devoted fan. “I’m glad this technology went viral this year.”
Refy Lip Blur Lip Liner — $24.00
Breakout beauty brand Refy dominated the industry with its latest launch, the Blur Liner, introduced in September. Building on the runaway success of its Lip Sculpt—which sold every four seconds at launch and wiped out 19 weeks of Sephora stock in just 72 hours—the Blur Liner turned just as many heads. The lip liner made its runway debut at Paris Fashion Week, featured in Christopher Esber’s Spring/Summer ’25 show, becoming an instant high-fashion and viral favorite.
Pat McGrath Labs LiquiLust: Legendary Wear Matte Lipstick — $34.00
Red lips are a timeless classic, but Pat McGrath Labs’ matte lipstick in Elson 4—a blue-red shade that extends the brand’s iconic lineup—has taken center stage this year. The buzz began at the 2022 MTV Video Music Awards, where Taylor Swift debuted the color on the red carpet, leading to an instant sellout. She teased fans again by wearing it in her “Bejeweled” music video, and most recently, she sported the shade while cheering on her boyfriend, Kansas City Chiefs star Travis Kelce, at his football games. Shortly after, the lipstick restocked but sold out just as quickly, proving it’s a must-have that’s here to stay.
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