80+ Black Friday Deals to Shop Right Now

Photo: Athleta / Our Place / HigherDose

Updated Nov 27, 2024

Written by

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission

The biggest shopping weekend of the year is officially here, and it’s the perfect opportunity to save on your favorite products or buy presents for people on your holiday shopping list. Black Friday, which was once a one-day shopping bonanza, has morphed into a month-long sales event—which is both a gift and a curse. There are a plethora of incredible deals on offer, but sifting through the vast array of sales can be overwhelming for even the most deal-hungry shoppers. To ensure you don’t miss the best sales, Well+Good compiled a list of the best Black Friday deals that you can shop right now, including markdowns on beauty, home, kitchen, fitness, and more.

BEST BLACK FRIDAY DEALS TODAY:

– Bon Charge: 25% off– Needed: 25% off – EBY: up to 30% off sitewide– Knix:up to 60% off– Rest Religion:up to 45% off – RoseSkinCo: 30% off– Redken: 20% off + free shipping
– Made In Cookware: 30% off + free cookware– Solawave: BOGO-free all skincare kits

In order by category, here are the best Black Friday sales you won’t want to miss. You’ll also want to bookmark this page as Well+Good editors will be updating it regularly with the most coveted deals and discounts.

Best wellness deals

Bon Charge: Up to 25% off sitewide on sauna blankets, red light masks, PEMF mats, and more.

HigherDose: 20 percent off sitewide with the promo code BFCM and free gift with purchase over $500 through December 8.

Needed: 25 percent off new nutritional supplements with promo code BESTDEAL through December 8.

Hatch: Up to 17 percent off select devices through December 2.

Best sex toy deals

Foria: 30 percent off on sexual wellness items and a free gift with purchase over $50 through December 2.

Maude: 15 percent off sitewide and up to 40 percent off on select items through December 3.

Lelo: Up to 60 percent off on sexual wellness products.

Womanizer: Up to 50 percent off sitewide on sexual wellness products through December 9.

Best bedding deals

Bearaby: Up to 30 percent off on weighted blankets and more through December 8.

Buffy: 25 percent off sitewide through December 3.

Brooklinen: 25 percent off sitewide on bedsheets, pillows, and blankets.

Piglet in Bed: 20 percent off on linen bedsheets and more.

UnHide: Up to 30 percent off sitewide on blankets, pillows, pet beds, and more through December 3.

Cozy Earth: Up to 45 percent off sitewide on luxury bedding and loungewear through December 3.

Coyuchi: Up to 60 percent off on organic bedding, bath towels and sleepwear through December 2.

Ettitude: Up to 50 percent off sitewide on bedding through November 30.

Parachute: 30 percent off sitewide on bedding and bath essentials and up to 75 percent off on sale items.

Best mattress deals

Avocado: Up to 20 percent off on mattresses, 50 percent off on bedding, and 10 percent off on pillows, furniture, and bath and body products through December 4.

Eight Sleep: $250 off the Eight Sleep Pod 4, $400 off the Pod 4 Ultra, and $100 off the Sleep Essentials Bundle through November 22.

Helix: 25 percent off sitewide and a free Bedding Bundle with a Luxe or Elite Mattress Purchase through December 8.

Leesa: Up to 30 percent off on select mattresses until December 17.

Nolah: 35 percent off sitewide through December 9.

Tuft & Needle: Up to 30 percent off on mattresses and up to 20 percent off on bedding and accessories.

Vaya: $300 off any mattress with promo code VAYA300 through December 31.

Zinus: Up to 50 percent off on Ultra Cooling Green Tea Memory Foam Mattress and 10 percent off on purchase over $1,000 with promo code BLACKFRIDAY10 through December 2.

Best home deals

Article Furniture: Up to 40 percent off on furniture.

BenchMade Modern: 25 percent off sitewide on couches through December 4.

Blueland: Up to 30 percent off with purchase $60 or more through December 8.

Boroux: Use code WELL20 for 20 percent off sitewide through December 6.

Castlery: Up to $650 off on furniture, home decor, and more.

Dyson: Up to $300 off Dyson vacuums and more.

Mila: Up to 43 percent off smart purifiers.

Sproos: 20 percent off on shower bundles and 30 percent off of the Lookin’ Good Bundle through December 2.

Tushy: Up to 40 off on bidets through November 28.

For more, see the best Black Friday home deals.

Best kitchen deals

Anyday: Up to 50 percent off on select microwavable cookware.

Beast: Up to 30 percent off sitewide on blenders, bundles, and more.

Great Jones: Up to 50 percent off sitewide through December 2.

Made In Cookware: Up to 30 percent off and a free gift with select cookware sets.

Our Place: Up to 40 percent off sitewide through December 3.

Year & Day: 20 percent off on dining ware and 25 percent off on bundles.

Best apparel deals

Jenni Kayne: 25 percent off on select items through December 2.

J.Crew: Up to 50 percent off almost all items and an additional 60 percent off on products on sale.

Madewell: 50 percent off on apparel, shoes, and accessories with promo code MADEBETTER.

Lake: 25 percent off sitewide on pajamas and loungewear and up to 50 percent off on select styles through December 2.

Cuyana: Up to 30 percent off on select products through December 2.

Best activewear and shoe deals

Athleta: 30 percent off sitewide through December 2.

Beyond Yoga: 25 percent off sitewide and up to 75 percent off on sale items through December 2.

Adidas: Up to 70 percent off on sneakers, workout apparel, and more through November 30.

Nike: Up to 60 percent off on select items and an additional 30 percent off with promo code BFRIDAY.

Brooks Running: Up to 35 percent off on select footwear and apparel through December 4.

Allbirds: Up to 50 percent off sitewide on footwear.

Rothy’s: Up to 30 percent off sitewide.

Best underwear deals

EBY: Up to 40 percent off EBY’s editor-beloved bras, undies, and more—no promo code needed.

Knix: Up to 60 percent off on wireless bras, seamless undies, bodysuits, and more through December 2.

TomboyX: 30 percent off sitewide on underwear and more through December 1.

ThirdLove: Up to 50 percent off sitewide and an additional 25 percent off with purchase over $125 through December 3.

Comrad: Up to 50 percent off sitewide and Buy 2, Get 1 Free with promo code JOY30 through December 8.

Best beauty deals

Ulta: Up to 50 percent off on skincare, haircare, makeup, and fragrances.

Sephora: Up to 50 percent off on bestselling beauty products.

For more, see the best Black Friday beauty deals.

Best skincare deals

Rest Religion: Up to 45 percent off sitewide on serums, moisturizers, and more through December 2.

RoseSkinCo: Up to 30 percent off IPL hair removal devices, electric shavers, and more skincare tools.

PMD Beauty: 40 percent off sitewide with promo code FRIDAY40 through December 2.

Clearstem: 26 percent off sitewide with promo code BF2024 through December 3.

Eight Saints: 30 percent off with promo code BLACK30 through December 2.

Filorga: 30 percent off on select items with the promo code CYBERWEEK through December 6.

Medik8: 30 percent off on the award-winning Crystal Retinal and more skincare through December 3.

Perricone MD: Skincare deals starting at $15 with promo code CYBER24 through December 3.

Tower28 Beauty: 28 percent off sitewide and free with purchase $50 or more through December 1.

Tula: 30 percent off sitewide.

Best makeup deals

Benefit Cosmetics: 30 percent off sitewide and free shipping with the promo code BF30.

Ilia: Up to 20 percent off sitewide and 25 percent off on purchase over $125 through December 2.

Glossier: 25 percent off sitewide or 30 percent with purchase over $100.

Jones Road Beauty: Up to 25 percent off Jones Road kits.

Kosas: 25 percent off sitewide and a free gift with purchase over $100 through December 2.

Lawless Beauty: 30 percent off sitewide with promo code SAVE30.

Merit Beauty: 20 percent off sitewide.

Milk Makeup: 25 percent off sitewide and up to 50 percent off on bonus deals through December 4.

Best haircare deals

Redken: 20 percent off and free shipping on purchase over $50 with promo code RKBF24.

Ceremonia: Up to 25 percent off with a purchase of four or more products.

GHD: Up to 30 percent off sitewide on hair styling tools.

T3 Micro: 30 percent off sitewide on hair styling tools.

Best fitness deals

Aviron: Up to $639 off on Strong Rowers, Fit Bike, and Victory Treadmill.

BowFlex: Up to $800 off on select items and free shipping through December 9.

Hydrow: Up to $1,150 off rowing machines.

Ergatta: Up to $1,000 off rowers through December 8.

Pvolve: 20 percent off sitewide with promo code BF20.

Tonal: $1,000 off the Tonal Smart Home Gym.

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Shopping Sales

Published Feb 10, 2025

Self-Care Is the Best Valentine—and Ghost Democracy’s Hydrating Skincare Is on Sale Exclusively for W+G Readers Now

Hydration is our love language.

Self-Care Is the Best Valentine—and Ghost Democracy’s Hydrating Skincare Is on Sale Exclusively for W+G Readers Now

Hydration is our love language.

Published Feb 10, 2025

Written by

Francesca Krempa

Published Feb 10, 2025

Written by

Francesca Krempa

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission

Valentine’s Day is all about love—whether that means celebrating your significant other, your best friends, or, most importantly, yourself. And what better way to show yourself some love than by indulging in a little skincare self-care? If your top love language is hydration and a glow that lasts longer than a box of chocolates, here’s some good news: Ghost Democracy is offering 10 percent off its entire skincare lineup right now exclusively for Well+Good readers with the promo code WELLGOOD10.

If you’re not familiar, Ghost Democracy's skincare prioritizes high-quality, science-backed ingredients without the unnecessary fillers. With a focus on transparency (both in formulas and in pricing), Ghost Democracy offers products designed to strengthen your skin barrier and boost hydration. And it's not complicated; while skincare is a science, Ghost Democracy makes it simple to understand, so you're not wondering what it is you're putting on your face. From its robust Ingredient Library to its ready-to-go kits that take the guesswork out of curating your routine, Ghost Democracy makes skincare easy (the way it should be!).

Best Ghost Democracy deals, at a glance:

Lightbulb Vitamin C Serum, $53 (normally $59)
Softglow Facial Oil, $49 (normally $54)
Cocoon Ceramide Rich Cream, $44 (normally $49)
The Clean(er) Collection, $224 (normally $249)
The Starter Kit, $134 (normally $149)

Taking a moment to nourish your skin is a simple but meaningful way to invest in yourself—no reservations or grand gestures required. Whether you're celebrating with a partner, your besties, or a cozy night in with a face mask and your favorite movie, a little extra glow is always a good idea. Save 10 percent off your Ghost Democracy order now through February 17 with promo code WELLGOOD10.

Save on these Ghost Democracy bestsellers

Lightbulb Vitamin C Serum - $53

Consider this your skin’s love letter to radiance. Packed with 18% vitamin C, this serum brightens, evens tone, and fends off environmental stressors. Whether you’re glowing for date night or just want to look extra fresh for a solo night in, this powerhouse formula is here to deliver.

Softglow Facial Oil - $49

Who needs roses when you can have dewy, nourished skin? This ultra-lightweight facial oil locks in hydration without feeling greasy, thanks to a blend of 10 antioxidant-rich botanicals. It’s the perfect finishing touch for that post-skincare glow—better than any bouquet.

Cocoon Ceramide Rich Cream - $44

Nothing says "I love you" (to your skin) like a layer of deep hydration. This ceramide-rich moisturizer is like a warm hug for your face, strengthening your skin barrier while keeping dryness at bay. Think of it as the skincare equivalent of snuggling under a cozy blanket—pure comfort.

The Clean(er) Collection - $224

The ultimate self-care bundle, this set includes Ghost Democracy’s best-selling lineup for a full routine. Each kit comes with a cleanser, two serums, a moisturizer, and a facial oil. Whether you're sharing with a skincare-obsessed partner or keeping it all to yourself (no judgment), this collection is the definition of love at first swipe.

The Starter Kit - $134

If you really want to keep it simple, go with the Starter Kit, which includes a bottle of cleanser, vitamin C serum, and lightweight facial moisturizer. It's as minimalist as the ingredients it's made from—and your skin will love it.

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Health

Published Jan 31, 2025

Looking for Brain and Cardio Support? This Surprising Nutrient in Cocoa Can Help, According to an RD

An RD dishes on the benefits of cocoa flavanols for your heart and brain—and shares one simple way to incorporate them into your routine.

Looking for Brain and Cardio Support? This Surprising Nutrient in Cocoa Can Help, According to an RD

An RD dishes on the benefits of cocoa flavanols for your heart and brain—and shares one simple way to incorporate them into your routine.

Published Jan 31, 2025

In Partnership With

CocoaVia

Written by

Photo: Stocksy/Jovo Jovanovic Belgrade & Well+Good Creative

Published Jan 31, 2025

In Partnership With

CocoaVia

Written by

You could call your brain and heart the co-captains, board of directors, command center (you get it) of your body. And yet it’s easy to move through a day, a week, or a year without checking in on either of them.

But let’s get real—if the command center of your body isn’t functioning optimally, nothing in your body will be functioning optimally, so proactively supporting your brain and heart is seriously important. Luckily, there’s an easy way to support both using an ingredient you’re probably familiar with: cocoa. Specifically, cocoa flavanols, which are polyphenols found in the cacao plant that are known to promote healthy blood flow.

Quick science lesson: Flavanols are a subset of flavonoids, a group of compounds found in plants (including fruits and vegetables) that help increase your body’s nitric oxide production, which in turn allows your blood vessels to widen. Widened, or dilated, blood vessels function more effectively and help your body’s systems—your heart, your brain, and everything in between—function better, too.

That’s why registered dietitian Amy Shapiro, MS, RD, says incorporating cocoa flavanols into your routine is a simple way to boost your body’s overall functioning. But before you take free rein to eat as much chocolate as you want for the sake of your health, know that it would take a lot of brownies to fully reap the brain and cardio benefits of cocoa flavanols—and Shapiro cautions the unhealthy levels of sugars and fats associated with this kind of consumption (and direct heat from baking removes health benefits of flavanols). Instead, “a flavanol supplement would provide a concentrated, sugar-free [serving] of these compounds, making it a more effective way to support brain and heart health,*” she says.

CocoaVia^™ capsules and powders are made with Cocoapro^™, a cocoa flavanol extract that’s 24 times more concentrated than cocoa powder. These high-quality supplements are formulated specifically to help sustain long-term brain and heart health with virtually no effort, since you can take them in capsule form or stir them into your favorite beverage.†*

Plus, you can get 20 percent off all CocoaVia Cardio and Memory products (excluding the Cardio Stick Packs) with code WG2025. What better way to start giving your co-captains some love?

The brain benefits of cocoa flavanols

Incorporating a cocoa flavanol supplement into your daily lineup can help support your cognitive health by improving blood flow and neuron functioning†, Shapiro says. “Enhanced blood flow to the brain [may] support memory, focus, and overall cognitive function. By [supporting] neurons, flavanols also help preserve and maintain brain health as we age, improving overall quality of life.”

CocoaVia Memory+ is formulated with 750 milligrams of cocoa flavanols—which studies suggest is the clinically proven serving for improving three types of memory (including word recall, spatial memory, and long-term memory) in as few as eight to 12 weeks. CocoaVia Memory & Focus combines the flavanols with lutein, a carotenoid nutrient that Shapiro says is best known for its impact on eye health, but also has major cognitive benefits.†

Bonus: Memory & Focus is formulated with 50 milligrams of naturally occurring caffeine (or about one half the amount in a cup of coffee) to give you a little energy boost alongside all that brain support.

The cardio benefits of cocoa flavanols

As for your heart? “Cocoa flavanols support cardiovascular health by improving blood vessel elasticity…and enhancing blood flow—effects that are crucial for [retaining] healthy blood pressure…and promoting overall circulation, which benefits the entire body,” Shapiro says.

And the science supports her insights. From 2015 to 2020, Brigham and Women’s Hospital conducted The Cocoa Supplement and Multivitamin Outcomes Study, or COSMOS. More than 20 thousand participants opted into the five-year study, which investigated the long-term impact of flavanols on health—and showed that participants who received 500 milligrams of cocoa flavanols daily, in accordance with the study protocol, had a 39-percent reduction in deaths from cardiovascular disease compared to those in the placebo group.

CocoaVia’s heart health support comes in the form of capsules and powder, taken daily. If powder’s your preference, stir a scoop (or a stick pack) into hot water or coffee for an easy upgrade to your morning mug, or get fancy with a batch of chocolatey overnight oats for breakfast, protein energy balls for the mid-afternoon slump, or black bean dip for your next taco night.

There’s never a bad time to offer your body’s board of directors a little extra support—so snag these heart and brain supplements* while they’re 20 percent off, and celebrate your new routine with a steamy cup of cocoa.

Shop CocoaVia™ Supplements

*Always talk to your doctor about adding supplements to your routine.

† This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Hey wellness seeker! Friendly reminder that—like all of wellness—the supplements you take are personal. Well+Good always recommends checking in with your health-care provider before adding a new supplement to your routine.

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