Pink has been unstoppable as the go-to athleisure, home, and hair color for millennials, but there’s a new hue that’s perfect for the younger youngs—think earthy, nature-loving goddesses (who love hitting the trails way more than hitting the treadmill).
Pantone’s the color of the year for 2017 is called “greenery,” but it might as well be called Gen Z green.
Pantone’s the color of the year for 2017 is called “greenery,” but it might as well be called Gen Z green. Maybe it’s the heightened environmental consciousness, the obsession with all things plant-related, or the fact that you can find matcha everywhere, but this shade has serious next-gen potential.
And if you’re still obsessed with blush tones, not to worry: they aren’t going anywhere yet (neither is your Le Creuset cookware—that stuff lasts forever). Besides, millennial pink and Gen Z green are a match made in color-wheel heaven, so you can have both these trendy colors at once.
Scroll down for some ways to get more of this cool shade in your life.
shop the products
Adidas Originals Gazelle Green Suede Sneakers $100
Athleta Outlander Vest $29
The Strong and Silent Stripe Bomber Jacket $60
Giddy Up Girl Stirrup Leggings $36
Anthropologie Cactus Light $110
Heart Charger Keychain $30
Day Glow iPhone Case $20
Lomography Cabo Verde Lomo'Instant Automat Camera $160
The Upside Lottie Camouflage-Print Stretch Sports Bra $85
Nike Bunker 3.0 Crew $70
The Nike Air Zoom Pegasus 34 GPX ID $160
Oggi Calypso Water Bottle $20
Green is also good for you! Read our guide to the healthiest greens or what you need to know about the buzzy green moringa powder.
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