If You Absolutely *Must* Go Outside With Wet Hair This Winter, This ‘Puffer Jacket for Your Strands’ Serum Should Be a Non-Negotiable To Avoid Breakage

The Iles Formula Finishing Serum helps protect your ends from freezing on days when you have to head outside with wet hair in the winter.

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Photo: Stocksy / Asya Molochkova

Newsflash: You Can Wash Your Hair Every Day, According to This Haircare Brand Founder

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair
Photo: Stocksy/Brat Co