I’ve Been Bleaching My Hair for 10 Years and This is The Only Purple Shampoo I Trust

Looking to color correct and orange-y, brassy blonde dye job? INOAR Professional Speed Blond shampoo has become my go-to product.

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Photo: W+G Creative

Newsflash: You Can Wash Your Hair Every Day, According to This Haircare Brand Founder

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair
Photo: Stocksy/Brat Co