This French Beauty Brand Makes ‘The Best Shampoo for Gray or White Hair’—And It’s Finally on Super-Sale Right Now

Typically, Fourth of July is all about the red, white, and blue, but this year, we’re all about purple—purple shampoo, to be precise.

French hair-care brand Klorane is hosting a major Friends & Family Sale with 25 percent off its inventory of plant-based conditioners, styling products, scalp treatments, and more. But if there’s one can’t-miss product to snag during the event, it’s the brand’s cult-favorite Anti-Yellowing Shampoo (originally $22, now $18), which, according to shoppers, is a *must* for gray, white, blonde, and platinum hair.

Klorane, Anti-Yellowing Shampoo with Centaury — $18.00

Originally $22, now $18

As mentioned, it’s a purple shampoo, which hair-stylists recommend for neutralizing brassy, yellow tones. To bring you back to elementary school art class, purple is across from yellow on the color wheel; when washed over silver or blonde hair, it “masks” warms tones to leave hair brighter and whiter. And while other shampoos use artificial colors or dyes to give their purple products such a vibrant hue, the Klorane Anti-Yellowing shampoo and accompanying conditioner are both formulated with ethically harvested organic centaury, a European flower that blooms in shades of violets and blues. This means it’s gentler on your hair and won’t stain your strands (or your bathroom tile, for that matter.)

Best of all, it works—hundreds of Klorane customers praise this plum-colored product for how soft, shiny, and silver it leaves their gray and white strands. One shopper in her 60s calls it the “best shampoo for gray or white hair” and swears by it for brightening up her curly mature strands. “I thought the pure white version of anti-yellowing shampoo was the best, but this new purple shampoo surpasses that product, as well as any purple shampoo on the market,” she writes. “You can use it every day and it never puts any bluish tint in your hair. Most importantly, it leaves your hair extremely soft and manageable!”

Another shopper writes that it gives his straight white hair “fabulous results,” saying, “I have tried numerous anti-brass shampoos and conditioners and Klorane beats them all. All natural, non-staining, goes on easy, and leaves my platinum hair silvery white. Love it.”

And, as we mentioned, it’s not just for gray or white hair, but for blondes, too. Those who highlight or bleach their hair will appreciate the instant toning effects it has on tendrils, saving them an expensive touch-up trip to the salon.

“This Klorane Anti-Yellowing Shampoo with Centaury should be a staple in every blonde girl’s shower!” writes one reviewer. “Once you work it into your hair, it lathers richly and is easy to massage into the hair…I have cool, naturally blonde hair with silver strands and cool ash highlights—it brought the icy color right out!”

Whether you’re naturally blonde, are a silver fox, or just want to protect your new highlights from getting copper-y in the summer sun, Klorane’s Anti-Yellowing Shampoo and Conditioner are your best bet to beating brassiness. Scroll to pick up your new purple products below and remember: save 25 percent off your Klorane purchase now through July 5 with the codeSAVE25. Shop here for all Klorane deals. 

Klorane, Banish Brass Kit — $30.00

Originally $36, now $30 

Bundle and save more with the Banish Brass Kit, which includes a bottle of the shampoo and conditioner.

Klorane, Anti-Yellowing Conditioner with Centaury — $18.00

Originally $22, now $18