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Honestly, it seems like a new beauty brand pops up every other day. Don't get us wrong, when it comes to skincare and makeup, we're all about trying that new-new. But for everyday makeup items (like foundation, blush, and mascara) it's sometimes best to go with a brand that's stood the test of time—a brand like Laura Geller.
Since 1997, Laura Geller has pioneered the market with high-quality beauty staples, specifically formulated for mature and sensitive skin. And all this week, you'll find massive discounts on the brand's coveted line, including baked blushes and foundations, long-wear eyeliner, and a fan-favorite primer (for real, Laura Geller basically put makeup primers on the map). Read on to explore some of the best deals we've spotted—including discounts as deep as 40 percent off—during this week's Laura Geller sale.

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
$19
50% off
Available in nine shades, this weightless, baked foundation provides light to medium coverage for a wide range of skin tones—but best of all, the marbled formula contains multiple color-correcting shades, so you don't need to stress about getting a perfect color match. The formula is also safe for all skin types and leaves a light, natural finish.

Laura Geller Spackle Skin Perfecting Primer
$18
50% off
Spackle Skin Perfecting Primer is the primer that started it all. It's available in seven different formulas, all of which smooth fine lines and lock in makeup. Choose the version that accommodates your specific skin-care needs—if you're looking for an added touch of moisture, opt for "Hydrate," and if you're seeking a little shimmer under your foundation, opt for "Champagne Glow."

Laura Geller Baked Blush-n-Brighten Marbelized Blush
$16
50% off
Despite being a powder, this baked blush has a creamy texture and sits weightlessly on the skin (no clown cheeks here!). Blush-n-Brighten is available in a whopping 14 shades and comes in three different finishes: satin, for a glow; natural, for a skin-like finish; and matte, for a shine-free look.

Laura Geller Jelly Balm Hydrating Lip Color
$12
50% off
Looking for a lip color that won't dry you out? Jelly Balm includes squalane and vitamin E to keep your pout hydrated and happy, while adding a pop of color. All of the fourteen color options sit lightly on your lips with a semi-shine finish, and won't bleed as you go throughout your day.

Laura Geller Kajal Longwear Eyeliner
$12
50% off
Kajal Longwear Eyeliner isn't just long-lasting—the formula includes moisturizing vitamin E and a bit of caffeine to combat puffiness. It leaves a thicker line, for seamless application, and there's even a hidden sharpener in the bottom of the stick. Kajal comes in 16 colors, including everything from smoky plum to basic black, so you might as well stock up on a few while they're on sale.

Laura Geller Sculpt-n-Stay Waterproof Brow Pencil and Gel
$11
50% off
Not only is the waterproof Sculpt-n-Stay formula an excellent way to give your brows a boost, but the design itself is worth the hype. One end of the stick holds the chisel-tipped pencil (available in four shades), while the other end houses a clear gel and brush to help style your brows and lock in pigment.

Laura Geller Best of the Best Baked Face Palette
$41.4
63% off
We love a good palette and, when it comes to Laura Geller's baked products, this one really is the "Best of the Best." It includes three baked eyeshadows, a marbleized blush and bronzer, and two baked highlighters for a glowy finish. Plus, each of the included shades are compatible with all skin types and tones.

Laura Geller Spackle Waterproof Eyeshadow Primer
$12
50% off
Before you apply the brand's gorgeous baked eyeshadows, make sure you slide on some Spackle waterproof primer. It helps lock in and enhance your eyeshadow's pigment and prevents creasing. The subtle tint means it can even be used as an under-eye corrector or concealer for lighter skin tones.

Laura Geller Retractable Angled Kabuki Brush
$12
50% off
If you're purchasing any of the brand's baked powders, you'll want a high-quality Kabuki brush for seamless application. We love this retractable, angled version, which is perfect for applying blush and bronzer. Plus, because the brush comes with a cap, it's great for throwing in your bag for on-the-go touch-ups.
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