Louis Vuitton just released the most luxe healthy watch ever

The smartwatch market just got a lot chicer: Today, Louis Vuitton debuted its first high-fashion fitness tracker, the Tambour Horizon.

The timepiece, which runs on Google’s Android operating system, is as customizable as a pair of Alala mesh leggings thanks to 3 different finish options and 60 strap choices, including its classic brown-and-tan monogram. Unsurprisingly, LV’s version is definitely a splurge, starting at $2,450 for the case and around $300 per strap—even pricier than the most-luxe Apple Watch: the Hermès iteration, which starts at $1,149.

And while it doesn’t have all of the wellness-centric bells and whistles of some of its competitors—there isn’t a heart monitor, for example—the ticker does have a step-counter function and can be loaded up with apps, so you can keep all of your essential healthy downloads at hand (literally).

“When luxury brands [like Louis Vuitton] release T-shirts, track pants, sneakers, and smartwatches, it demonstrates that ‘active’ is a lifestyle that’s here to stay.”

Its release is bringing plenty of buzz, sure, but fitness-fashion insiders like Jennifer Bandier have forecasted for a while now that it was only a matter of, well, time before high-end lines (which have drawn inspo from athleisure for several seasons) began earnestly making inroads into the market—potentially changing its landscape in the process.

“When luxury brands [like Louis Vuitton] release T-shirts, track pants, sneakers, and smart watches, it demonstrates that ‘active’ is a lifestyle that’s here to stay,” says the Bandier founder. “Offering a product like this smartwatch creates demand for the entire industry.”

So which labels will enter the wearable tech space next? It’s too soon to tell, but the clock’s definitely ticking.

If you plan to invest in a smartwatch, there are a few healthy apps worth downloading, like the Uber of personal trainers, as well as one to take your meditation practice anywhere.