15 must-have beauty products that’ll reach cult status this fall

From Odacite's bubbly matcha-spirulina cleanser to Nu Evolution's vibrant, gothic lipstick, these new natural beauty products are about to reach cult status.

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Photo: Stocksy/Guille Faingold

Newsflash: You Can Wash Your Hair Every Day, According to This Haircare Brand Founder

Young women wearing swimwear, showering together at outdoor shower while talking about how often should you wash your hair
Photo: Stocksy/Brat Co