It’s been a big month for the world’s buzziest brands.
First, Amazon bought Whole Foods (for a cool $13.7 billion). Then, Nike debuted its new—and impossibly chic—New York City headquarters.
But who knew that while all this was happening, the tech giant and sportswear OG were working on a world domination-level deal together?
The pilot program will allow Nike to directly sell a limited product assortment on Amazon’s US platform.
Yesterday, Nike’s CEO Mark Parker confirmed that the two companies are teaming up during a call with analysts and investors, CNBC reports. The pilot program will allow Nike to directly sell a limited product assortment on Amazon’s US platform. (No word yet on specifics, but Parker says to expect footwear, apparel, and accessories.)
What that means is you’ll soon be able to use your Prime account to purchase a fresh pair of retro-style kicks straight from the source—instead of an unlicensed third-party vendor.
Nike products won’t officially start popping up on Amazon until later this summer, but the partnership is already making industry waves: Stock in the swoosh rose more than seven percent just hours after the announcement.
Alexa, add Vapormax to cart. Size 7. Two-day shipping, please!
While you wait for Nike to officially launch on Amazon, here’s how the activewear brand is changing the plus-size apparel game. Plus, why its throwback Cortez is the coolest sneaker this summer.
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