And just like that folks, we’re gearing up to kiss Q3 goodbye and saying hello to October (where does the time go?). Suddenly, our group chats have transitioned from planning summer brunches to chatting about who is hosting Friendsgiving and surveying for opinions for a fall hair color refresh. This month is also ushering in a wave of newness including multifunctional makeup, super hydrating moisturizers (perfect for cooler weather), and a hot new hair tool you’ll definitely be seeing on TikTok. Ahead, find a breakdown of October’s best beauty launches, tested and reviewed by the Well+Good team.

October’s Launches We Love

Marc Jacobs Perfect Elixir — $93.00

Launch date: Early September

I love Marc Jacobs fragrances (seriously, I’ve used about two bottles of Daisy down to the last drop), so I had high hopes for this new launch, Perfect Elixir, which didn’t disappoint. This isn’t your typical musky, warm fall scent; it’s juicy and refreshing with a mix of purple rhubarb, golden amber, orange blossom, and vanilla bean. It’s sweet (but not in an overwhelming, sugary way), lightweight, layers well with other fragrances, and makes me feel energized and happy when I’m wearing it.

RescueMD Revitalizing Body Cream — $248.00

Launch date: September 15

Confession: RescueMD’s DNA Repair Complex is one of my favorite skincare products, possibly…ever. I’ve used it consistently for over a year, and it has drastically improved the look of my dark spots. After having my first baby one and a half years ago, I also used the DNA Repair Complex on my stomach to treat scarring from belly tape (which I no longer have traces of thanks to this). The secret is in lapachol , the brand’s main ingredient found in the lapacho tree’s bark which helps calm redness and inflammation.

Lapachol is also bottled up into the body cream formula, which also contains rice proteins, rosemary extract, and sunflower extract, and it’s made to hydrate the skin while treating uneven texture and pigmentation. Like the face serum I love dearly, the body cream is lightweight, non-greasy, melts into the skin very quickly, and leaves it feeling naturally soft. It’s designed to be used from the neck down, so you can use it all over your body or concentrate on a specific area (like the legs or stomach if you have scarring or discoloration). I, personally, will be concentrating this on the back of my arms, where I have hyperpigmentation from keratosis pilaris.

Yes, the price tag is very steep for a body cream. Still, if you’re committed to treating any specific concerns like scars, texture, or hyperpigmentation, it might be worth saving your coins for a personal splurge (hey, the holiday season is coming, so you have the perfect excuse).

Maed Beauty Signature Lip Pigment — $26.00

Launch date: September 24

Actress Denise Vasi recently introduced her new beauty brand, Maed, to the world and walked me through four lip products in the lineup. First up is the lip scrub, which I’m obsessed with because it doesn’t leave behind a greasy cast. The exfoliating crystals dissolve while you massage the formula into your lips, and you can simply press them together and go about your day. Next up, Maed has a lip serum designed to condition and temporarily smooth the appearance of lip lines. There’s also a buttery lip balm with a metal-tip applicator that feels like a cooling massage for your lips.

But the real star of the show, in my opinion, is the Signature Lip Pigment, a longwear matte formula that honestly reignited my love for a red lip. It’s a bold, matte pigment that dries down to a feathery finish that doesn’t transfer but also isn’t so budge-proof that you’re stuck with red pigment on your lips for days on end. I wore this recently to a dinner event, and it lasted flawlessly through two cocktails, passed apps, steak, and dessert. When I got home, no lipstick was on my chin, either.

Honest Company Ageless Firm + Smooth Cream — $29.00

Launch date: September 26

I have a toddler at home who I am constantly hugging and kissing, so it’s really important that I’m using skincare that tackles my main concerns (dryness, brightness, and fine lines) without irritating my baby’s skin. The latest from Honest Company fits the bill: it’s a firming face cream made to plump, hydrate, and improve the look of fine lines over time (of course, you have to use it more consistently for noticeable results). It’s formulated with vegan collagen, elastin, hyaluronic acid, and shea butter, so it’s super hydrating, which is ideal for my combination skin that gets seasonally dry. It has a bouncy, creamy texture that melts into clean skin, and my face always feels noticeably dewy afterward. The formula is sensitive-skin friendly, but I really like that it’s fragrance-free and doesn’t irritate my daughter’s skin when we cuddle.

Weleda Deep Cleansing Gel — $20.00

Launch date: September 27

If you prefer the extra-clean feeling of a foaming cleanser, you’ll love this new launch from Weleda. The brand (most famous for its Skin Food moisturizer) just dropped this aloe-based cleanser that actually foams and leaves my skin feeling squeaky clean but not dry. The formula has a true jelly-like consistency and is powered with glycerin, vitamin C, and witch hazel, which work together to moisturize, brighten, and buff off all signs of makeup and dirt.

A few seconds of massaging this into my skin melted off sunscreen, brow gel, and edge control along my forehead. Plus, it has a calming lemongrass scent that added a calming aromatherapy element to my shower (where I’ll definitely be leaving this bottle for regular use).

Shark Beauty FlexFusion Wet & Dry Air Styling System — $350.00

Launch date: October 1

I’m definitely one of many who have been intrigued by all the people on TikTok mastering the bouncy, 90s-volume blowout (a lá Sabrina Carpenter). But whether you’re trying to nail a blowout or simply drying your hair to get it up in a bun or braids, this new tool from Shark helps set the foundation for regular at-home hair styling.

It comes with interchangeable attachments, all serving different purposes so that you can customize it to your needs (and get a lot of bang for its $350 price tag):