The Techiest Toothbrush Removes 500% More Plaque Than a Standard Brush—And It’s Half Off Today

Brushing your teeth seems like one of those things that should be easy to get right, yet nearly a third of adults are doing it incorrectly. Between not brushing for long enough, ignoring hard-to-reach spots, and putting too much pressure on your gums, there are actually a lot of different ways to screw up such a seemingly simple task. Thankfully, the next-gen toothbrush you need to fix all of these common mistakes, the Oral-B Genius X Limited, Electric Toothbrush with Artificial Intelligence ($99, originally $199), is on sale for $100 off right now in honor of Amazon Prime Day.

In general, electric toothbrushes are known to be better than their manually-operated counterparts, and this particular pick blows its competition away. “Research shows that even with the best manual toothbrushing habits, electric toothbrushes are more effective at removing plaque, whitening teeth, stimulating, and improving gum health and a person’s overall oral hygiene,” says Jonathan B. Levine, DMD, founder of JBL Dentistry in New York City, who recommends electric toothbrushes for a number of reasons. “The little micro movements of the toothbrush head allow for you to brush more with each pass, and new technology also allows the toothbrush to assist and even improve brushing habits.”

Oral-B Genius X Limited, Electric Toothbrush with Artificial Intelligence — $99.00

With so much technological savvy to offer, the Oral B Genius feels like it’s plucked from the Jetson’s world. It uses artificial intelligence—which its picked up from studying thousands of human brushing behaviors—to determine your personal brushing style and coach you through your daily teeth cleaning. This way, you can be sure that you never, ever miss a spot in your mouth, and if you do, the Bluetooth-connected app on your phone will flag it for you. The brush also has a sensor that tracks how much pressure you’re putting on your gums, and will alert you whenever you start to push too hard in order to protect the tissue and prevent irritation.

Its round brush head removes 500 percent more plaque than your standard toothbrush, and you can choose from six different settings (including sensitive and whitening) to ensure you’re getting the most effective and most comfortable cleaning for your individual mouth. Plus, it comes in three colors—black, white, and purple—which means it will match any bathroom. Snag it now for $100 off of its usual $199 price tag, and you’ll move into the group of proper brushers in no time.

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