For some, it’s the exercise dress that made them converts. For others, the MegaFleece. And for the JOMO crowd, it’s softer-than-a-dream CloudKnit from head-to-toe that had them hooked. Piece after piece of instantly-sold-out releases prove that Tyler Haney’s cool-to-be-active brand Outdoor Voices has become a cult-fave factory. And while OV has been hard at work to become the sweat-positive brand of the past decade, these days, Haney (who is one of Well+Good’s 2020 Changemakers) is on a much more ambitious mission: She wants to change the way America moves.
Five years ago, Haney founded OV to simplify the fitness uniform. The OG two-toned kits, which included a crop top and leggings, created a visual identity without needing to slap logos on clothing left, right, and center. Today, as legging imports soar well above those for blue jeans, it’s easy to forget that at the beginning of the decade, Haney’s tweaks to seaming (her brand’s leggings are sewn together with a signature diagonal paneling that helps them move with the body better), design (for all intents and purposes, she made the color-block cool), and cut (the high-rise legging paired with a crop top gave new ath-life to a silhouette that’s been beloved since the ’90s) created a new genre of activewear that wasn’t focused on sweat-wicking or compression, it aimed to “free fitness from the pressure of performance,” to borrow a phrase from Haney.
“Our belief is that the future of athletics isn’t any longer about being first or fastest, it’s about frequency and consistency.” —Tyler Haney, Outdoor Voices founder
While color-blocked leggings proved copyable by other brands that were paying close attention, the ethos of OV—helping you more easily move through your life, however you choose—continues to be what sets it apart. “There are so many companies coming into this space that are like, ‘I want to make a better legging,'” says Haney. “For us, we want to make happier people. So there’s real boldness to our ambition here.” Peek behind the brand’s #doingthings hashtag, and you’ll find that the way people use OV’s activewear (climbing mountains, plié-ing at barre class, going to work, running, playing with their dogs) is as wide-ranging and diverse as the bodies wearing the pieces, something that I personally find endlessly inspiring and motivating when workout burnout gets the better of me.
This redefinition of what it means to sweat (and who has the right to) couldn’t be coming at a more salient time. While people are flocking to wellness at astonishing rates (the latest tallies estimate the global industry is worth $4.5 trillion), Americans’ activity rates aren’t budging. By the CDC’s count, only one in four Americans is meeting the recommended guidelines for physical activity, and while there are certainly many reasons why this is happening, two stand out—and Haney is working to remedy both.
The first is that Americans tend to view exercise as separate from their everyday lives, toggling between “fitness time” and “everything else.” But if you look at the Blue Zones (the areas in the world where people live the longest), movement and physical activity are pillars of daily life. Eighty-four percent of the United States population lives in urban areas, which are built to be walkable, bikeable, and livable. But by and large, in the U.S., cities sprawl, commutes happen by car, and as burnout culture peaks, exhausted people cross gym time off their never-ending to-do lists.
We’ve lost the joy that comes from activity that turns our cheeks pink and sends our endorphins rushing. We feel we have to push ourselves to the max for it to count towards our fitness goals. But in reality, research suggests that small steps add up to miles. And that’s the way Haney sees it, too: “For us, we very much view movement and a commitment to daily movement as the antidote to a lot of negativity in the world,” she says.
“[Outdoor Voices] isn’t up against the Nikes and the Lulus of the world, we’re up against people’s negative perceptions of themselves.” —Haney
Another key reason many people think of exercise as work that needs to be done rather than fun to be had is that most kids first encounter activity through participation in sports, where they’re labeled either “good” at them or “bad.” We’re creating entire generations of people who believe they’re not cut out for physical activity unless they get a Division I college scholarship. Haney is done with this way of thinking. “Our belief is that the future of athletics isn’t any longer about being first or fastest, it’s about frequency and consistency,” she says. “[Outdoor Voices] isn’t up against the Nikes and the Lulus of the world, we’re up against people’s negative perceptions of themselves.”
Haney doesn’t think she’s going to change hearts and minds by simply creating the best leggings: Outdoor Voices is also fostering community through IRL events (think: everyone-can-do-it dance parties and fun runs) and the brand’s online publication, The Recreationalist. “That’s the stickiness of the brand,” she says. “We make a really nice product, but it really binds our community when we bring it to life together.”
In a perfect feedback loop, OV’s tight-knit community of tastemakers is in turn making the apparel better. For example, the exercise dress launched in May 2018 with a swimsuit-style brief liner, but Haney heard from wearers that they wanted something more substantial. In September of the same year, OV changed the lining into a pair of shorts that has a phone pocket. For a brand that’s competing in a category that’s been seemingly “done” over and over again, these sparks of innovation keep the activewear industry on its toes.
As for what’s next: Expect to see the community widen and deepen as Haney doubles down on recreational activism. “We try not to take ourselves too seriously and have fun; but underlying it all, there’s a real purpose here,” she says. By dreaming of a world in which everyone can experience how good it feels to move, Haney is showing that the mission behind a leggings company can stretch far past what we’ve come to expect. Yesterday, the two-toned kit; today, the exercise dress; tomorrow, reclaiming the joy that movement can bring.
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When you either live in a really cold place, or are vacationing in a really cold place, the best women’s winter coats for extreme cold are essential. There’s cold places and then there’s really cold places. I, for one, live in a really cold place. Lake Placid, New York is a small tourist town tucked away in upstate New York. Not, like, the Castkills upstate. Like, Canadian border upstate. Come winter, temps regularly hit below freezing. The icy, snowy weather mixed with the access to mountains (hello, skiing!) have landed it not one, but two winter Olympic games. Simply put, the place is freakin’ cold and having the right cold winter gear is pretty much mandatory.
Living in what is effectively the tundra, I have learned to dress for such volatile weather. And while things like snow boots and fleece-lined leggings are very much needed, the one essential I recommend for keeping out the chill is a winter coat for the extreme cold. It’s a non-negotiable. And not just any old winter coat but the right winter coat—these are the pieces that keep you warm when the temps hit the negatives or keep you dry when a snow squall blows through during your casual evening stroll.
If you’re gearing up for a long, chilly winter and are in the market for a new coat, you’ve come to the right place. Take it from someone who lives in a cold place—these are the best women’s winter coats for the extreme cold.
Shop the best women’s winter coats for extreme cold
Sizes: XS-XXL | Colors: 6 | Materials: Recycled polyester shell, recycled down fill
This is my go-to parka that I’ll toss on for running errands, walking the dog, weekend getaways—just about anything. It comes down to your knees, which, IMO, is perfect parka length. As for the specs: It’s filled with a recycled 600-fill down that’s warm without being stuffy or chunky, so you can layer in comfort. It also has a water-repellent finish on the recycled polyester exterior, which helps keep snowy moisture at bay. If you’re looking for a solid overall pick, this is a solid bet.
Columbia’s Suttle Mountain Long Insulated Jacket has a heat-reflective lining and a synthetic down lining. For light snow, rain, and wind, this toasty coat is a no-brainer. Plus, it’s feature-friendly, with extras like a sherpa-lined hood (to keep your ears snug) and a 2-way zipper that can allow for better mobility.
Sizes: XXS-M | Colors: 2 | Materials: Down insulation, recycled nylon lining, polyester and cotton outer
This water-resistant Canada Goose parka may be pricey, but is loaded with features to keep you warm. It has a 625-fill-power down insulation, a removable extended hood trim, and snap closures on the cuffs and the back to lock in heat. It has interior and exterior pockets, as well as handy backpack straps inside that let you carry your jacket hands-free.
Sizes: XXS-XL (with petite, regular, and plus options) | Colors: 5 | Materials: Recycled polyester shell, DownTek insulation
You can’t beat L.L.Bean for affordable, high-quality winter coats. The Mountain Classic Down Parka is filled with 650-fill DownTek down insulation (which is coated to stay dry and prevent clumping) and is rated for temps down to 10 degrees Fahrenheit. The recycled shell repels moisture and stops the wind chill, too, without clumping the down or getting it wet. It also has a detachable hood. For under $200, this jacket is a winner.
This jacket has a snuggly fill, thigh-length design, and added fur-trim parka. It’s crafted to be totally sealed against cold temps and has a thick layer of insulation for protection and warmth, plus a double enclosure and windproof ribbed cuffs to keep the chill out. It’s also waterproof.
This jacket, nicknamed “the Amazon coat,” has been the star of many an Instagram feed. It’s affordable, stylish, and warm. It has a fleece-lined hood, side zippers to let you wear it looser, and so many roomy pockets (six) that you’ll almost never need to carry a bag again. Better yet, it comes in a wide variety of colors and sizes. You can also find styles with a fur-lined hood if that’s your jam.
If you do live in a place where temps frequent below zero, I would recommend investing in an Woolrich jacket. The brand is beloved for all things cold-weather, and while expensive, its products are worth it. The Aurora is a full-length parka with an insulated hood, made to withstand temperatures down to -4 degrees Fahrenheit. It has a water-resistant nylon exterior, too.
Pros:
Withstands temperatures down to -4 degrees Fahrenheit
This jacket has everything you want out of a resort or backcountry jacket—lightweight, yet reliable insulation that doesn’t compromise movement, an exterior that actually stops moisture in its tracks, a helmet-compatible hood, underarm vents, pockets for hands-free storage, and more.
Waterproof and breathable, the Stio Environ jacket is made with recycled fabric that will keep you dry and warm on the mountain. It has a removable hood, underarm vents, pockets inside and out, and a snow skirt for those long days on the slopes or tubing hills. Plus, Stio is Carbon Neutral Certified, making this one of the more sustainable picks on our list.
Sizes: XXS-3XL (with standard and plus options) | Colors: 6 | Materials: Recycled nylon outer, 700-fill goose down insulation
Throw it back to the ’90s (or 1996, to be exact), which is when the original version of this puffer was introduced. This version still has that retro look, but with modern touches. It’s made of recycled fabrics, and has 700-fill down, a water-repellent exterior, and a stowable hood. The jacket also packs itself into the right hand pocket, which is super handy for travel.
Sizes: XXS-3XL (with regular and tall options) | Colors: 1 | Materials: Recycled nylon, 3M Thinsulate down alternative insulation
Not everyone likes the Jet Puff fluffernutter look of a down jacket. That’s okay—you can get something slim that still stays warm, like this parka from Athleta. Instead of down, it’s filled with a lightweight alternative to traditional feather fluff. The exterior is made of recycled, water-repellent nylon, leaving you with a featherlight coat that is quietly cozy—without overdoing it.
This award-winning jacket is built for the slopes but can be worn just well off them, too. It’s made with three sturdy layers of waterproof protection that keep you dry and warm (but never sweaty or sticky). Just note, It’s technically a shell which means it’s made for layering and keeping your clothes dry from wind, rain, and snow (aka, layer up).
Like its name suggests, the Ghost Whisperer Hoody from Mountain Hardwear packs down in a pinch, so you’ll forget anything’s there. It’s perfect for indoor and outdoor adventures alike. Still, this coat packs a lot of heat: with 800-fill RDS-certified goose down insulation and an elastic draw-cord hem, you’ll have no problem fending off the cold winter air.
Pros:
Super lightweight and easy to stow
Recycled, water-resistant nylon ripstop shell
Cons:
Only standard sizes available (no plus or petites)
The outside of this jacket is a weather-resistant material that sloughs off rain, sleet, and snow. But the inside features a wool insulator designed to keep you snug as a bug whether you’re running up a mountain or down the road. It’s airy and durable, built to stay to warm stride after stride.
Noize is a one-stop shop for all things cruelty free, eco-friendly, and sustainably-made. This mid-length heavyweight parka does a darn good job keeping the cold out when the temps drop. In true Noize fashion, there’s no bird feathers or animal fur—everything is vegan, so you can look good and feel good, too.
Cotopaxi is a certified B Corp, which means ethical sustainability is built into all of their products. This jacket is not only warm, water-resistant, and lightweight, but it’s also made with responsibly-sourced down. It has elastic binding at the hood and cuffs to keep heat inside, and it comes in a ton of colorful patterns. One percent of company revenues also goes to the Cotopaxi Foundation to help alleviate poverty.
Sizes: XXS-XXL | Colors: 3 | Materials: Organic cotton and recycled nylon lining, recycled down
This long puffer is versatile and casual enough to pair of jeans or joggers, so you’ll want to wear it all season long. It has a drawstring hood and drawstring waist, and oversized front pockets for convenience. Bonus: It’s also made of recycled fabric and filled with recycled down insulation.
Pros:
Casual design makes this pick easier to dress up (or down)
Sizes: 0-14 | Colors: 2 | Materials: Polyester (recycled and new), 600-fill goose down insulation
This puffer has a cinchable waist so you can pull it in tight, or leave extra room to layer underneath. The 600-fill goose down insulation will help keep your torso toasty, while the recycled polyester exterior helps keep wind and water at bay. Plus, it has a removable hood and it comes in classic colors so you’re sure to find something to match your wardrobe.
A classic wool coat is a closet essential. This one from Quince is made with Italian wool to wrap you in cozy warmth. It’s lined, has a standing collar, and inconspicuous side pockets for a sleek, stylish look.
When it comes to insulated winter coats, you’ll want to take stock of the “fill power,” which indicates how warm the jacket will be. If you’re hoping to stay toasty with a down or down-alternative jacket, look for insulation that’s 600-fill or higher. Additionally, think about how you’ll be using your coat: if you’re looking to stay warm while skiing or snowboarding, prioritize water-resistant or waterproof materials.
How much coverage do you need?
Coverage is a matter of personal preference (and your personal style), but keeping your legs and bum warm with a long puffer coat can be extremely helpful when the temperature plummets. Still, there are plenty of warm waist-length jackets on this list if a longer fit isn’t for you.
What features are important to you in a winter coat?
The coats on our list have a variety of added bells and whistles. Whether you’re looking for a winter coat with deep pockets, a removable hood, interior shoulder straps, or built-in hand cuffs, you’ll find a coat with your desired features on this list. Just note that they sometimes come at a higher price (as with the Canada Goose pick, above).
What’s your budget?
As our list proves, you can certainly find a quality winter coat at a wide variety of prices. There are plenty of lower-priced coats on our list (as far as winter coats go, that is), but some of the more reputable brands above come with a higher price tag—they also may be more durable and even help out with repairs (as with Patagonia) down the line.
Frequently asked questions about winter coats for extreme cold
What coats are as warm as Canada Goose?
Canada Goose coats are revered for being some of the warmest jackets around, thanks to their higher fill count. Still, there are a handful of other coats on our list that have the same 600-and-up fill count, if not higher. Look for brands that offer 600- to 800-fill warmth and wind-resistant outers for maximum toastiness. The North Face, Mountain Hardwear, and Cotopaxi coats we reviewed all meet that criteria.
What is a warm winter coat that is not bulky?
Puffer coats tend to be on the bulky side (all that insulation has to go somewhere!), but you can find plenty of warm jackets that keep a low profile. As mentioned above, the Athleta Whisper Featherless Parka and the Quince Italian Wool Cocoon Coat both offer a slimmer profile without compromising too much in the warmth department.
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