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We called it back in late 2019. The Well+Good team had a pretty huge hunch the conversation around sexual wellness would change over the next couple of years—and we were right. We predicted the rising accessibility of and destigmatization around sex toys and accessories based on the millions and millions (and millions) of dollars investors were infusing in sex toy brands like Dame and Maude, as well as the dollars consumers were happy to shell out for new vibrators and lubes.
Our prediction became a reality we saw in real time with our Well+Good readers, who spent thousands of dollars on sexual wellness goods this year alone. Looking into all the most popular products purchased this year through our site, sex toys as well as lubes and oils sold in droves. If you’re wondering which toys were W+G reader favorites in 2021, keep on scrolling.
The most popular sexual wellness products W+G readers loved and bought in 2021
Dame Aer — $95.00
This adorable periwinkle clitoral suction stimulator is so popular, it may as well have inspired Pantone’s color of the year (“Very Peri“). But in all seriousness: Using air pulsing technology, this toy simulates oral sex—but better. It comes with five pleasure patterns and intensities. One customer writes, “Listen, stop texting your toxic ex because you miss the sex and buy this toy. The power and pulse that Aer has is incredible and has given me some of my best experiences in bed. 11/10 you need this toy!!!” Say no more.
Awaken Arousal Oil with CBD — $48.00
We’re here for the fusion between CBD and pleasure. Foria Awaken Arousal Oil is an all-natural, topical oil you can use for partnered or solo sex. The oil is supposed to enhance those toe-curling sensations, amp up the sensitivity, and dial down any discomfort (as in, friction). Just make sure to avoid pairing with anything latex (like condoms) since oil-based lubes can deteriorate the material.
Maude Vibe — $45.00
Like Dame, Maude has perfected the art of making their toys look like, well, art. The Vibe offers three speeds, is made of silky smooth, platinum grade silicone, and has a run time of 2.5 hours. It’s also the perfect size for travel for orgasms on the go.
LELO Enigma — $161.00
Back in April 2021, we could not stop selling LELO’s latest toy launch, the Enigma. This dual sonic massager stimulates both the clit and the G-spot for one hell of an orgasm. Highlights include eight pleasure settings, a completely waterproof composition, and the ability to be whisper quiet—even if you’re not. If you want to read a more in-depth review, look no further.
Love Honey Jack Rabbit Thrusting Rabbit Vibrator — $70.00
This purple, glittery orgasm machine comes with a whopping 10 vibration settings you can choose from to create your own sexy adventure. Thanks to its three rows of thrusting beads and two rows of rotating beads, you’ll get the *most* intense internal stimulation while the rabbit ears work on your clit. Let’s just say we’re not shocked this ended up on the most-purchased list of 2021.
We-Vibe Melt — $149.00
This toy was designed for partnered sex (although you can totally go it alone), allowing both parties to slip this in between them to stimulate the clit with air technology while simultaneously getting penetrated. Basically, it feels like oral and penetrative sex, which many can confirm is one of the most intense and incredible feelings of all time. And since it’s a We-Vibe product, you can use the We-Connect app solo or with your partner to control the settings from afar (if you want).
Tracy's Dog OG Sucking Vibrator — $50.00
Tracy’s Dog OG Sucking Vibrator has been a consistent best-seller—and not just recommended by us. This toy has sold out multiple times, making it near impossible to find on Amazon for months. For just under $50, this vibe will simulate “sucking” with its pulsing technology while the shaft hits the G-spot just right. With dual motors, it also offers seven different licking modes and 10 G-spot pulsing patterns which you can fully control with a remote.
Lockable Adult Toy Storage Box — $140.00
Not sure where to put all your toys? Say hello to your new pleasure chest. This was one of our top sellers, and it’s easy to see why: It’s super sleek, has compartments you can easily use to organize your things, and has a code lock for total privacy.
Kushae Gentle 2-in-1 Feminine Foaming Wash — $20.00
While this is more in the sexual wellness adjacent category, we saw hundreds of sales for this particular product. And maybe that’s because finding a safe, pH-friendly wash for your vulva can be tricky! Kushae’s plant-based formula doesn’t contain ingredients like glycerin or synthetic fragrances which can dry out and irritate you down there.
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