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Tower 28 is no stranger to innovation, but its latest launch might be its most genius yet. Meet the GetSet Matte Powder Blush—the first-ever blush that doubles as a setting powder.
The talc-free formula is the love child of a shine-controlling setting powder and a richly pigmented, 12-hour blush. It blurs, sets, and adds the perfect flush of color—all in one swipe. The soft matte finish smooths texture, minimizes pores, and stays put without ever looking dry or cakey. (If you're obsessed with their GetSet Pressed Powder, you'll love this one too.)
So, what makes this different from any other powder blush? For starters, it actually locks makeup in place. Unlike traditional setting powders, GetSet Blush is infused with Kaolin Clay to control oil, Squalane to hydrate and soothe, and Hydrophobic Silica for sweat resistance—so your makeup stays fresh all day, no touch-ups required. It can be worn alone for a natural matte flush or even layered over BeachPlease Cream Blush for extra dimension.
The blush comes in six LA-inspired shades—think warm, sunkissed tones and juicy pops of pink—all named after neighborhoods and refreshing drinks. And, like all Tower 28 products, it’s dermatologist-approved and safe for even the most sensitive skin.
Even before its launch, the industry buzz was real. Alexis Androulakis, of the Lipstick Lesbians, raved about its “really smooth and creamy” feel on TikTok, while makeup artist Katie Jane Hughes layered Long Beach Iced Tea with Feliz Fresca for the perfect dimensional flush. It even had a four thousand person-deep waitlist across Tower 28's site and Sephora.
Want to try it out? Snag it below before it sells out.
Shop Tower 28 GetSet Matte Powder Blushes
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