Those of us with big boobs know that the fight against boob sweat is very real and ongoing. Especially as the summer sun heats up and humidity levels climb, the battle against boob sweat is on. So much so that, sometimes, not even a cool shower can help us find relief.

Until now, that is. If you’ve scrolled through TikTok recently, you might have noticed a cotton contraption circulating its way around your feed. Each video is practically the same: boob-owners absolutely raving about the thin piece of cloth strapped around their breasts, almost like a reverse halter top.

Meet, the Ta-Ta Towel ($30), the first ever hands-free towel designed to stop boob sweat right in its tracks. Whether you’re cooling down post-cardio sesh or just lounging around the house, this genius device sits neatly tucked around and under your boobs, gently keeping sweat droplets at bay.

Ta-Ta Towel — $30.00

Just because it’s trending on TikTok doesn’t mean it’s new—this revolutionary towel has been around for a while, gaining popularity in 2018 when founder Erin Robertson scored $200,000 in funding on ABC’s Shark Tank. Robertson struggled with dreaded boob sweat herself, and dreamed up the device when she was living in LA, trying to stay dry post-shower as she got ready for a first date.

“I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs,” Robertson writes on her website. “While I was blow-drying my hair, I just kept thinking: ‘There HAS to be a better way to keep the beads of sweat from dripping down my stomach.'”

And thus, the Ta-Ta Towel was born. Its design is so simple: each towel features an elastic halter that goes around your neck. Below are two stretchy cotton cups lined in an ultra-soft, super absorbing liner to keep your boobs high and dry—literally.

And that’s it—that’s the whole product. No more tucking tissues underneath your boobs to suck up moisture, or slathering on the baby powder—you just slip on the Ta-Ta Towel and go about whatever it is you were doing beforehand, all without worrying about boob sweat. Think: a Turbie Twist ($10), but for your ta tas.

See for yourself just how easy it is to “Ta-ta”, below.  

These “bras” range in a spectrum of reversible patterns and colors, from neon pinks and purples, to fun florals and tie-dyes, so they’re as much as a fashion statement as they are a functional part of your self-care routine. They’re also inclusive, available in a wide range of sizes specifically designed for larger breasts. From small Cs to a full H-cup and up, the Ta-Ta Towel is a BFF for big-boob owners.

TikTok-ers aren’t the only one loving the one-of-a-kind product. New nursing mamas and gym lovers looking for everyday relief from irritating sweat love it, too. “Since having a kid and nursing, my ‘girls’ have hung a lot lower than before. The overlapping skin has been problematic between sweat, chafing, etc,”  one reviewer wrote. “The Ta-Ta Towel gets right in between there with the softest fabric I’ve ever felt! It’s a sort of terrycloth, too, so no sweat. ”

“I can say I really love this product! Having the freedom to have my breasts supported while my under boob dries is wonderful,” another raved.

Do yourself a favor and get yourself a Ta-Ta towel so you can say “ta ta!” to boob sweat for good.

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