Published Aug 29, 2021

Everything We’re Shopping for Ulta Beauty’s 21 Days of Beauty Event (Major Beauty Steals Ahead)

Want to stock up on Ulta Beauty steals? Tons of top beauty products are on sale for 50 percent off—these are the ones we'll be shopping.

Everything We’re Shopping for Ulta Beauty’s 21 Days of Beauty Event (Major Beauty Steals Ahead)

Want to stock up on Ulta Beauty steals? Tons of top beauty products are on sale for 50 percent off—these are the ones we'll be shopping.

Published Aug 29, 2021

In Partnership With

Ulta Beauty

Written by

Well+Good Editors

Published Aug 29, 2021

In Partnership With

Ulta Beauty

Written by

Well+Good Editors

Let’s be honest, beauty lovers don’t really need an excuse to try out new products. But if they did? A three-week-long, 50-percent-off sale would probably clock in as the best excuse there is.

Case in point: Ulta Beauty ‘s 21 Days of Beauty, when you can score at least two or more coveted products for 50 percent off each day. But before you dash off to start filling your cart, know this: Each sale lasts exactly 24 hours (or less, if the product sells out!).

Naturally, team Well+Good has had this fall’s event marked on our calendars for months, and to share the excitement, we’re giving you a sneak peak into the action: We rounded up the daily Beauty Steals® we can’t wait to snag so you can start building your wishlist and marking your calendar, too.

Keep reading for the Ulta Beauty steals we’ll be adding to cart each day of the 21 Days of Beauty event.

Sunday, August 29: Foreo LUNA Mini 3 — $79.50

This device uses gentle-yet-effective pulsations for a just-got-a-facial feeling after every use. Choose from 12 different intensities to remove dirt and oil, resulting in extra clean skin, without booking an appointment with an esthetician.

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Monday, August 30: Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 — $19.00

Moisturizer, primer, SPF, and foundation all in one, this multitasker is made with all skin types in mind and features ingredients like hyaluronic acid and niacinamide.

Shop Now

Tuesday, August 31: Peach & Lily Glass Skin Refining Serum — $19.50

Peach & Lily’s top-selling product, this skin-boosting serum helps soothe redness, fade dark spots, and smooth fine lines. Whatever healthy skin means to you, this serum is poised to help.

Shop Now

Wednesday, September 1: Too Faced Born This Way The Natural Nudes Eye Shadow Palette — $24.00

This eyeshadow palette takes neutrals to the next level with a mix of vibrant basics, shiny metallics, and a few sparkles—all suited for a range of skin tones. Infused with hyaluronic acid and coconut water, the silky shadows go on super smooth, too.

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Thursday, September 2: Lancome Monsieur Big Mascara — $13.00

From the soft and wavy bristles (for gentle application) to the volumizing and lengthening factor (again, thanks to those bristles) to the all-day, smudge-free hold, this lash booster thought of everything.

Shop Now

Friday, September 3: Velour Lashes Friends Whisp Benefits Luxe Faux Mink False Lashes — $13.00

If you prefer the falsie route, these flexible faux lashes provide all the drama. Made with sensitive eyes in mind, they add both volume and length—oh, and you can wear them more than 25 times.

Shop Now

Saturday, September 4: Tula Brightening Treatment Drops Triple Vitamin C Serum — $24.00

What’s better than a serum packed with vitamin C? A serum packed with three different types of vitamin C, of course. All three work together to combat dark spots and dullness, while protecting skin so it looks its most radiant.

Shop Now

Sunday, September 5: Personal Microderm PRO — $99.50

Bring the derm’s office to you with this at-home, exfoliating facial device. It removes the top layer of dead skin cells for all-over smooth and glowing skin that’s prepped to better-absorb all your products’ benefits.

Shop Now

Monday, September 6: Dermalogica BioLumin-C Vitamin C Eye Serum — $35.00

Formulated with antioxidants and botanicals, this eye serum works on fine lines, wrinkles, and discoloration, while being super gentle on your eye area.

Shop Now

Tuesday, September 7: Stila Stay All Day Smudge Stick Waterproof Eyeliner — $11.00

Any eyeliner worthy of your makeup bag goes on smooth and straight, but the best ones? They last all day without smudging or fading. This one passes all the tests, plus it can be used as an eyeshadow, too.

Shop Now

Wednesday, September 8: Lancome Advanced Génifique Anti-Aging Face Serum — $26.00

What do prebiotics, hyaluronic acid, and ceramides have in common? A) They’re all skin-boosting ingredients. B) They’re in this serum. Or C) All of the above. Yes, C is correct, so it’s no wonder this serum has been shown to boost radiance, even out tone and texture, and minimize wrinkles.

Shop Now

Thursday, September 9: Too Faced Lip Injection Plumping Lip Gloss — $12.00

Plump lips and add color with just a simple swipe of this high-shine gloss. All 16 shades hydrate and smooth while making your pout appear fuller.

Shop Now

Friday, September 10: Tarte Lights, Camera, Lashes 4-in-1 Mascara — $11.50

This vegan mascara makes lashes super voluminous and curly, while nourishing and softening them at the same time. The result is a clump- and flake-free, wide-awake look and feel.

Shop Now

Satuday, September 11: IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ — $19.75

One part sun care, one part skin care, one part makeup, this full-coverage tinted moisturizer does the jobs of at least three beauty products at the same time, without breaking a sweat.

Shop Now

Sunday, September 12: bareMinerals BAREPRO Performance Wear Powder Foundation — $16.50

Looking for a foundation that’s as photo-ready as it is breathable? You need to try this pressed powder, which lasts all day *and* is made with a formula that’s 90 percent nourishing vitamins and minerals.

Shop Now

Monday, September 13: COSRx Master Patch Set — $9.50

Camouflage blemishes, while also protecting the skin and reducing redness with these discreet pimple patches set. The medical-grade hydrocolloid bandages absorb oil and grit, while keeping contaminants out.

Shop Now

Tuesday, September 14: Peter Thomas Roth Potent-C Power Serum — $49.00

“Potent” is in the name of this serum for a reason. Made with a super potent form of vitamin C, plus additional antioxidants, it helps to improve your skin’s firmness along with other youth-boosting benefits.

Shop Now

Wednesday, September 15: Urban Decay All Nighter Ultra Glow Makeup Setting Spray — $16.50

What’s the point of putting on a full face if it’s not going to stay put? This fan-favorite setting spray locks makeup in place for hours and gives your entire complexion a subtle glow.

Shop Now

Thursday, September 16: StriVectin Peptight Tightening & Brightening Face Serum — $49.50

With hundreds of five-star reviews, this youth-boosting serum uses Strivectin’s patented form of niacin/vitamin B to even skin tone, brighten complexion, and visibly tighten (impressive for a serum, no?).

Shop Now

Friday, September 17: Clinique All About Eyes — $17.50

This gentle eye cream minimizes the appearance of puffiness and under-eye circles. Apply it to clean skin before bed, and again in the morning (it actually helps hold eye makeup in place!) for best results.

Shop Now

Saturday, September 18: Clarins Multi-Active Day Cream SPF 20 — $27.50

No beauty cabinet is complete without a reliable day cream. This daily moisturizer hydrates and smoothes, while protecting your skin from the sun, pollution, and free radicals.

Shop Now

Photos: Ulta Beauty; Art: Well+Good Creative

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Food

Published Feb 20, 2025

The Making of an Internet-Famous Fruit: How Sumo Citrus Has Captured Hearts, Tastebuds, and a Devoted Following

Published Feb 20, 2025

In Partnership With

Sumo Citrus

Written by

Maeve McCormick

Photo: Sumo Citrus® & W+G Creative

Published Feb 20, 2025

In Partnership With

Sumo Citrus

Written by

Maeve McCormick

Confession time: I love citrus—zesty limes squeezed on my tacos, fresh-squeezed orange juice on slow Sunday mornings, and the invigorating scent of grapefruit candles when I need to unwind. But when it comes to eating whole citrus fruits? Historically, not my thing. The mess of peeling, the sticky fingers, the rogue juice dribbling down my wrists—for me, most citrus has never been worth the (literal) squeeze.

Then, one day, my roommate came home from the store with an oversized citrus I didn’t recognize. She told me I had to try a piece, while effortlessly peeling it in one smooth motion—no mess, no struggle. I skeptically accepted a slice, wondering what the big deal was.

To my surprise, the experience was completely sticky-fingers-free. And the taste? Unlike any citrus I’d had before—enormously sweet, impossibly juicy, and balanced with just a hint of tang. That was my first bite of Sumo Citrus^®—and now, I understand why The Office actress Jenna Fischer planted a Sumo Citrus tree in her yard, John Mayer peeled it on TikTok, and it has its very own merch (kind of eyeing that beanie, TBH).

So, what’s earned Sumo Citrus this devoted following? Sumo is taking the sweetness on the road for you to experience it yourself with the Tastemonial Tour—and it’s making a special stop at House of Good during our Ultimate Citrus Experience pop-up from February 21 to 23. Stop by for the hype if you're in Los Angeles, and read on to find out how this one-of-a-kind fruit became a seasonal fruit fixation.

Find Sumo Citrus Near You

Sumo Citrus wasn’t just plucked from a tree one day and marketed as the next big thing—it’s the result of decades of careful cultivation, according to Sunnia Gull, AC Food’s vice president of marketing. First developed in Japan in the 1970s, it was naturally bred to combine the best traits of different citrus varieties—including the sweetness of mandarins, the juiciness of navel oranges, and the easy-to-peel skin of a satsuma.

Despite its popularity, growing Sumo Citrus is no easy feat. It takes years of expertise to perfect, and California’s Central Valley is the only place in the United States where it’s grown. Even then, farmers face unpredictable weather challenges, which means every piece of fruit that makes it to the store is a result of careful tending and patience.

The first thing you notice about Sumo Citrus is its size—it’s the largest variety of mandarins. The second? Its signature Top Knot^®, a bump on top of the fruit that serves as an easier way to peel it. The skin practically lifts off, revealing plump, seedless segments that don’t leave your hands coated in juice and stubborn pith.

Every Sumo Citrus is guaranteed to be incredibly sweet, thanks to each being measured on the “brix meter,” to ensure it meets sky-high sweetness standards before hitting shelves, Gull says. For those who prefer their fruit without surprise sour bites, it’s a game-changer.

Beyond its chef’s-kiss flavor and finally-I-don’t-need-a-wet-wipe convenience, Sumo Citrus packs a *serious* nutritional punch. Each fruit contains 163 percent of your daily vitamin C, along with fiber, potassium, and a flavonoid called hesperidin, which has antioxidant benefits. Whether you’re looking for immunity support, a gut-friendly snack, or a natural energy source, it fits the bill. Bonus: It’s the kind of snack I can toss in my bag and eat in two minutes flat—way better than the sad granola bar that’s been in my purse for the past three months.

And while Sumo Citrus is made to eat straight out of the peel, fans have gotten creative with how they use it. The fruit’s sweetness and juiciness make it an ideal addition to everything from bright citrus salads to zesty cocktails and refreshing desserts. Its bold flavor also complements savory dishes—think citrus-glazed salmon or a tangy dressing for roasted vegetables.

All of that creativity may be a result of the fact that Sumo Citrus is here for a good time, but not a long time. Unlike standard grocery store oranges that are available year-round, Sumo Citrus has a limited growing season, running only from January to April. This short window has created an almost cult-like following, with fans stocking up as soon as they see the signature purple sticker in stores.

I get it—now that I’ve experienced Sumo, I fully understand the impulse to grab them while they last. The anticipation is almost part of the appeal: Like cherry blossom season or holiday peppermint mochas, Sumo’s fleeting availability makes it even more special. And when the season ends? People (me) are already counting down the days until its return. Conclusion: Do yourself a favor and grab a few before they disappear for the year. Because once you’ve had a taste of this juicy citrus, there’s no going back.

Psst: Want a taste ASAP? The Sumo Tastemonial Tour is rolling into Belmont Park in San Diego from February 28 to March 1, Boreal Ski Resort in Tahoe from March 7 to 8, Craig Ranch Regional Park in Las Vegas from March 10 to 11, and La Encantada in Tuscon from March 14 to 15—or stop by House of Good in Venice Beach for the Ultimate Citrus Experience from February 21 to 23.