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Ice plunges, 75 Hard, “oatzempic”—good or bad, the wellness industry has its share of fads, and the internet rapidly speeds them along. It doesn’t take long for a catchy method to take hold when it goes viral on TikTok. And that’s exactly what’s happened with the 30-30-30 method.
Experts in This Article
registered dietitian, certified specialist in sports dietetics, and owner of Hill Health Nutrition
registered dietitian, certified personal trainer, and owner of Nourishing Bits and Bites
Claimed as a surefire way to melt away the pounds, the 30-30-30 method is gaining popularity with people of all ages, genders, and fitness levels. Those jumping on the bandwagon are posting their compelling before and after results.
But is it legit? We checked in with the experts to determine if the 30-30-30 method is effective and worth trying.
First things first: What is the 30-30-30 method?
The concept of the 30-30-30 method is pretty straightforward: You eat 30 grams of protein within the first 30 minutes of waking up. Then you follow it up with 30 minutes of steady-state cardio, which involves maintaining a moderate, continuous level of intensity for an extended period of time.
It’s rooted in advice given by Tim Ferriss in his book, The 4-Hour Body. While this book was published in 2010, the 30-30-30 method was recently popularized on TikTok by human biologist, Gary Brecka, who claims the method will “strip fat.”
Of course, people love the promise of fat loss, but why does the 30-30-30 appeal to the masses?
“It’s a catchy “gamification” or gimmick of some general nutrition concepts,” explains sports dietitian and personal trainer Rebecca Toutant, RD, CSSD, CPT, owner of Nourishing Bits and Bites.
Essentially, we like numbers—there’s something about boundaries and guidelines that we crave.
Here’s the thing: “There’s no evidence around these specific numbers or using them in combination,” Toutant says.
So where did this idea come from? Is there some basis for eating 30 grams of protein upon waking? Is steady-state cardio first thing in the morning the ticket to health? Let’s break it down.
What’s the significance of 30 grams of protein?
“Whether it’s 20, 30, or 40 grams of protein, having a source of protein at breakfast promotes satiety and helps stabilize blood sugar levels, supporting sustained energy. It’s important to incorporate a protein source at each meal to gain these benefits throughout the day,” says sports dietitian Jordan Hill, RD, CSSD, owner of Hill Health Nutrition in Denver, Colorado.
But does your body even absorb that much protein in one sitting? According to Toutant, yes.
“Your body always ‘absorbs’ the protein you give it—it’s not ‘excreted’ or lost. Excess amino acids are stored in the amino acid pool for later use in biological processes and/or used or stored as energy. What is limited is how much those amino acids can be used for muscle protein synthesis. The cap has generally been demonstrated at around 25 to 40 grams in an instance of eating,” Toutant says.
So, 30 grams does fall into that sweet spot for useable amino acids. Ideally, your protein intake should be balanced throughout the day, but there is an advantage to eating before you exercise. Eating before your workout may “preserve lean tissue and reduce cortisol response,” Toutant says.
Eating protein beforehand may be ideal, but it’s not a deal breaker.
“A meal after the workout will likely provide similar benefits as eating protein before the workout,” Hill says.
What does 30 grams of protein look like?
Can you just dump 30 grams of protein powder into your coffee and move about your day? Not exactly. Regularly relying on supplements may leave you lacking in other areas.
“While supplements meet the ‘number,’ leaning on them often leads people to miss out on the nutrient benefits of protein-rich foods, like B-vitamins, iron, zinc, and magnesium,” Toutant says.
In other words, the protein source matters. Hill suggests opting for lean and complete protein sources.
“Choosing lean proteins will reduce the saturated fat intake we consume, which when eaten in excess increases the risk for heart-related diseases,” she says. “Lean proteins are also ideal leading up to exercise because they have a lesser chance of causing GI distress compared to fattier proteins. Focusing on complete protein sources will ensure we get all nine of the essential amino acids needed to support muscle mass and overall health and wellness.”
Hill’s recommendations for 30 grams of protein include:
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