The reason why this is particularly interesting is that it shows just how much Amazon is investing in the future of grocery shopping. Before buying Whole Foods, the most Amazon put toward food was $2 billion. (Since the deal, they've spent roughly $13 million.) The new $22 billion investment shows just how much the online retailer is changing. (Shout out to anyone who remembers when they only sold books.)
The deal will last through 2025, a commitment that's a lot longer-term than grocery retailers typically make. Revolution number two: Expect a lot more changes to come in the way you grocery shop—this is clearly where Amazon is putting their muscle.
So, the debate of whether Amazon-Whole Foods running the world is a good or bad thing isn't going anywhere. What's clear is that the giants will continue to dominate.
Another change since the deal: Amazon Prime will now deliver your Whole Foods haul in under two hours. Don't want to give them anymore business? Check out this online retailer that sells everything for $3 or less.
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