In a slew of July sales (4th of July madness, the Nordstrom Anniversary Sale, etc. etc.) there’s one that stands out from the pack: Amazon Prime Day. If you’re still on the hunt for deep discounts from the best of the best wellness brands (Vitamix! Dyson!Hydrow!) then summer’s premier sales event is not one to miss. Below is everything you need to know about this year’s Prime Day event, plus the best wellness deals to shop.

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When is Amazon Prime Day 2024?

Amazon’s Prime Day kicked off today, July 16, and will run through July 17. Last year’s Prime Day took place on Tuesday, July 11, and Wednesday, July 12, starting at 3 a.m. EST on Tuesday and ran through the end of Wednesday.

What is Amazon Prime Day?

Amazon Prime Day is a massive sale hosted by Amazon annually. The retailer offers exclusive discounts and deals to Amazon Prime members that typically last for 48 hours and features a wide range of deals across various categories such as beauty, tech, home, fashion, and more. These discounts can be substantial, often rivaling those seen during Black Friday and Cyber Monday.

How much is Amazon Prime?

In order to participate in the sale, you’ll need a Prime membership, which costs $14.99 a month. You can opt for the annual membership ($139) which saves you roughly $40. College students can join Prime for just $7.49 per month or $69 a year.

What are the best Amazon Prime deals to shop now?

The first round of deals were announced on June 10, 2024, but the rest of Prime’s deals are live now. Keep scrolling to see some of the best Prime Day deals we’ve spotted so far.

Best for health and wellness

Dreamegg White Noise Machine — $17.00

Originally $34

Gravity Cooling Weighted Blanket — $207.00

Originally $295

Hatch 2 Restore Sunrise Alarm Clock — $145.00

Originally $200

Medcursor Neck Massager — $34.00

Originally $43

Philips Sonicare ProtectiveClean 5300 Electric Toothbrush — $60.00

Originally $110

ProsourceFit Acupressure Mat and Pillow Set — $22.00

Originally $30

Sonic Handheld Percussion Massage Gun — $43.00

Originally $80

Waterpik Cordless Pearl Water Flosser — $60.00

Originally $70

23andMe DNA Test Kit — $99.00

Originally $119

Best for beauty

Braun IPL Long-Lasting Hair Removal Device — $188.00

Originally $200

Dyson Airstrait Straightener — $399.00

Originally $500

Foreo Luna Mini 3 — $103.00

Originally $247

Hero Cosmetics Mighty Patch (72 Count) — $18.00

Originally $22

Huonul Makeup Vanity Mirror — $19.00

Originally $40

Kitsch Ice Roller — $14.00

Originally $23

Revlon One Step Volumizer Hair Dryer and Brush — $34.00

Originally $40

Shark HD430 FlexStyle Air Styling and Drying System — $235.00

Originally $300

True Glow by Conair Facial Steamer — $26.00

Originally $30

Crest 3D Whitestrips (22 Treatments) — $30.00

Originally $46

Supergoop! PLAY Everyday Lotion SPF 50 — $54.00

Originally $68

Psst! For more beauty deals, head to our dedicated roundup of the best Prime Day beauty deals. 

Best for fitness

Fit Simplify Resistance Loop Exercise Bands (Set of 5) — $7.00

Originally $21

Gaiam Premium Yoga Mat — $18.00

Originally $35

Hydrow Pro Rowing Machine — $1,735.00

Originally $2,495

Speediance Smart Gym System — $2,299.00

Originally $3,049

NordicTrack Commercial 1250 Incline Treadmill — $1,599.00

Originally $1,999

PowerBlock Elite EXP Adjustable Dumbbells — $288.00

Originally $449

Sunny Health and Fitness Elliptical Desk Peddler — $88.00

Originally $140

TriggerPoint Grid Foam Roller — $28.00

Originally $37

Best for home

Casper Element Mattress (Queen) — $416.00

Cozy Earth Bamboo Sheet Set (Twin/Twin XL) — $270.00

Originally $399

Purple Harmony Pillow — $159.00

Originally $199

Blueair Blue Pure 311i+ Max — $210.00

Originally $300

Dyson V8 Cordless Vacuum Cleaner — $390.00

Originally $470

iRobot Roomba Combo J7+ Self-Emptying Robot Vacuum and Mop — $699.00

Originally $1,100

Shark StainStriker Portable Carpet and Upholstery Cleaner — $100.00

Originally $150

Smart Scent Air Machine — $144.00

Originally $200

Thermacell E55 Rechargeable Mosquito Repeller — $30.00

Originally $40

Ruggable x Jonathan Adler 2x3 Washable Rug — $103.00

Originally $129

Conair Handheld Garment Steamer — $37.00

Originally $55

Best for tech

Apple Air Pods (3rd Gen) — $120.00

Originally $169

Apple AirTag — $24.00

Originally $29

Apple Watch Series 9 — $310.00

Originally $429

Bose 700 Headphones — $349.00

Originally $379

GoPro Hero 12 Bundle — $329.00

Originally $450

JBL Tune Flex Earbuds — $70.00

Originally $100

Kasa Smart Plug Mini (4-Count) — $36.00 — $33.00

Originally $50

Kindle Scribe Essentials Bundle — $324.00

Originally $520

Phomemo D30 Label Maker Machine — $19.00

Originally $30

Best for food and kitchen

Breville Smart Oven Air Fryer Pro — $300.00

Originally $400

Cuisinart 1.7-Liter Electric Cordless Tea Kettle — $73.00

Originally $100

De’Longhi La Specialista Arte Evo Espresso Machine — $500.00

Originally $750

Keurig K-Compact Coffee Maker — $59.00

Originally $100

KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer — $350.00

Originally $450

Ninja CREAMi Deluxe 11-in-1 Ice Cream and Frozen Treat Maker — $217.00

Originally $250

SodaStream Terra Bundle — $90.00

Originally $130

Vitamix 5200 Blender — $400.00

Originally $550

How many times a year does Prime Day happen?

Amazon Prime Day is typically held in July, however in the summer of 2020 (due to the pandemic), the retailer pushed back its summer sale to October. Since then, this additional sale has remained and is known as the “Prime Early Access Sale.” This October sale offers more opportunities to take advantage of deep discounts ahead of the holiday shopping season. Therefore, while Amazon Prime Day has traditionally been a once-a-year event, the retailer has fallen into the trend of hosting a second major sale in October, effectively making it twice annually.

Are all items on sale during Prime Day?

Since Amazon sells just about everything you can imagine, Prime Day offers sales and deals on almost everything in its inventory. If you can’t wait until July, you can check out the bargains that are always available on the site. Happy shopping!

Meet our experts

Our team of commerce editors test and review the best products throughout the year. All products are selected based on what we love, recommend, and vet. We hope you find our recommendations as useful as we do! Check back as our list will be updated continually as new deals emerge.